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Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals. Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business. In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success. Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages.
Global business icon Richard Branson has written many books, but none have been more popular than his first memoir, 1998’s Losing My Virginity. Now he’s finally publishing his second volume of memoirs, covering all of his fascinating ups and downs of the past two decades. In the two decades since Richard Branson wrote Losing My Virginity, his life and company have changed significantly. Now he brings his life story up to date, including all the successes and failures. He also shares his personal, intimate thoughts on five decades as the world’s ultimate entrepreneur, and his shift to focusing more and more on public service. See how Branson created hundreds of different companies, going from a houseboat to his own private island. Join him as he juggles working life with raising his children, sustaining his marriage, and creating a unique company culture. Discover how he created a new life on Necker Island, while continuing to grow the Virgin brand into all corners of the world. Get the real story behind his encounters with everyone from Bill Gates and Rupert Murdoch to Nelson Mandela and Beyoncé. Go behind the scenes as Sir Richard Branson creates the world’s first commercial spaceline, Virgin Galactic, and handles the biggest crisis he has ever faced. Get under the skin of world record attempts on land, sea and air, and see how the original business hippy adapted to becoming a doting ‘grand-dude’ to his three grandchildren, Eva-Deia, Etta and Artie. This is the true account of how the Virgin Founder reinvented himself and his brand for the 21st C entury, while continuing to push boundaries, break rules and reach for the stars in more ways than one. This is the story of the man behind the beard, the business, the bravado and the brand. Find out how the ultimate entrepreneur did it for the first time - all over again.
Global entrepreneur Sir Richard Branson has built a business empire and made billions and is renowned for his approachability and ability to challenge and succeed against the odds. "Screw It, Let's Do It" reveals the lessons that have helped him through his business and personal life, like believing it can be done and that, if others disagree with you, try and try again until you achieve your goal; or that you must love what you do. These and other life lessons, with examples of how he learned them and how he's used them, are included in this candid and motivational book that will inspire you to make a difference in your everyday life.
"Oh, screw it, let's do it." "From the Hardcover edition."
Con el estilo descomplicado, directo y fresco que lo caracteriza, Richard Branson comparte los secretos que lo convirtieron en uno de los empresarios de mayor reconocimiento y en un icono para los emprendedores. Para el, autonomia, libertad, apoyo y flexibilidad son claves para lograr que cada una de las personas en su organizacion, sin importar el cargo, ponga todo su empeno en lograr metas extraordinarias al tiempo que gozan cada minuto de sus actividades. Su filosofia de vida ha sido divertirse mientras persigue sus retos (asi parezcan disparates para los demas), no rendirse si fracasa ni dormirse en los laureles: un espiritu que ha contagiado a los cerca de 50,000 colaboradores de Virgin en todo el mundo y que lo ha convertido en un lider unico y admirado.
RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet As he writes: "It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences. "It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening. "People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine. "But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that "doing good is good for business." "Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, '"Do good, have fun and the money will come."'"
Businesses today need to balance the pursuit of profit with the needs of growing numbers of people on a planet under pressure. While sustainability programs, government action, and nonprofits are all parts of the solution, a growing contingent of forward-looking leaders recognizes the real challenge: a fundamental shift in the nature of commerce. CEOs and other leaders must focus the practice of business on social, environmental, and economic benefit--not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. "The Breakthrough Challenge "is an inspiring call-to-action and guide for this transformation, based on the work of the B Team, a major initiative uniting leaders in sustainability. As founding members of the B Team, John Elkington and Jochen Zeitz map out their agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentive performance, who does what in the C-suite, and even what inspires us. "The Breakthrough Challenge" draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of "The Huffington Post; "Peter Brabeck-Letmathe, chairman of the Nestle Group; Linda Fisher, pioneering Chief Sustainability Officer at DuPont; among many others.Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. "The Breakthrough Challenge" shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet--for the lasting success of their business.
'Doing good can help improve your prospects, your profits, and your business; and it can change the world. We must change the way we do business' - Richard Branson Can we bring more meaning to our lives and help change the world at the same time? In Screw Business as Usual, Richard Branson at his brilliant and motivating best, shares some fascinating and inspiring stories about the people who are already leading the way in transforming business into a force for good, for people and for the planet. Reflecting on some of his own experiences, and those of the Virgin Group, he also shares his new vision for the future and describes how businesses can help create a more prosperous world for everyone. It's time to turn capitalism upside down - to shift our values, to switch from a just profit focus to caring for people, communities and the world and to turn our work into something we both love and are proud of. It's time to Screw Business as Usual.
Secrets of the Entrepreneurial Mindset Revealed Learn how curiosity, imagination, and exponential innovation are creating life without limits Naveen Jain is leading disruptions today that will reshape the world—and beyond. From redefining civilian space exploration to creating a path to free energy to disrupting healthcare and education, Jain is at the forefront of the exponential technology developments that will forever change how we live and work. In Moonshots Jain reveals the secrets of the "super entrepreneur" mindset—the catalyst for creating an exciting and abundant future. He then walks readers through the application of these powerful concepts in three moonshot initiatives that he is leading today, one of which is Moon Express, a private lunar venture that promises to open up the moon's vast resources for the betterment of humanity. In Jain's world, the term "moonshot" is meant both literally and figuratively! Journey with Jain through these illuminating pages and awaken your own moonshot potential. It's a discovery that will change your life—and quite possibly the world. The book cover includes interactive augmented reality features. Named to Kirkus Reviews' Best Books of 2018
PAPERBACK EDITION FULLY UPDATED WITH FOUR NEW CHAPTERS After creating more than a dozen billion-dollar businesses from scratch and breaking scores of world records, wouldn't you think you'd done it all? Not Sir Richard Branson. Having brought the Virgin brand to all corners of the globe, he's now reached out to the stars by flying to space with Virgin Galactic. In this non-stop memoir, Richard takes you inside his whirlwind life: from reinventing his companies in the midst of financial crises and devastating personal losses, to tackling the planet's biggest challenges, to the joys of becoming a 'grand-dude' at 64, to leading his companies through the Covid-19 pandemic and achieving the impossible with Virgin Galactic. Discover the irrepressible spirit, ingenious vision and relentless drive that has made Richard the ultimate entrepreneur. The iconoclastic Virgin founder is still changing the world - and beyond.
In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson. With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him - from politicians, business leaders, explorers, scientists and philanthropists - Richard reflects on the qualities he feels are essential for success in today's world. This is not a conventional book on leadership. There are no rules - but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you're at the beginning of your career, or head of a Fortune 500 company - this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader - not just a boss.
***100% of Author Royalties are being donated to charity in keeping with the belief that WEconomy can indeed change the world by empowering families in developing communicates to lift themselves out of poverty with the small business training these book sales are providing. Track your individual impact on a global scale with the specific code on your book's back cover at WE.org. Your guide to 'Business with Benefits'... for All! Purpose and profit are powerful human motivators. Combined, this power can change the world. WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact. Do you crave more meaning in your job? This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top performers. If you're in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. If you are an aspiring social entrepreneur, learn how to massively scale your mission. Get paid to change the world -- who wouldn't want to be the person doing that? Uncover the methods of megastars like Oprah Winfrey, Earvin "Magic" Johnson, and Sir Richard Branson, who make the world a better place through purposeful--and highly successful--business strategies. The stellar authorial team share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities--with purpose. With the tips inside this book, you, your business, or your charity can: Find a cause that drives you and your career goals to new heights Create a job that you love and be celebrated by your peers, boss, and industry Inspire brand fanatics to stay loyal to you, your company, and your cause Add a halo to your product, grow your geographic reach, innovate for "the next big thing," engage Boomers to Gen Z, and much more! This is your blueprint for living by your personal values, achieving career success, and changing the world. Purpose and profit are the greatest human motivators. This is the definitive roadmap for bringing the power of both forces together--achieving purpose with profit in your career, company, and changing the world. Do you crave more meaning in your job? This book will give you the roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the secret to increasing productivity and retaining top workers. If you're in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. Everyone wants more meaning. We all inherently know that purpose is powerful, but this is the ground-breaking book to unleashing the purpose within your career, company, and life goals. This book will show you how to profit with purpose, whether you're the one calling the shots or a junior employee looking to advance. Get paid to change the world - who wouldn't want to be the person doing that? Discover the methods of megastars like Oprah Winfrey, Earvin "Magic" Johnson, and Sir Richard Branson, who make the world a better place through purposeful--and highly profitable--business strategies. Go behind the scenes of real companies at the forefront of this watershed movement and learn from business leaders, entrepreneurs, celebrities, and aspiring influencers. The all-star authorial team shares in candid detail the setbacks and achievements they experienced building successful enterprises and charities that generate profits with purpose. With the tips inside, you or your business can: - Find a cause that drives you and your career goals to new heights - Create a job that you love, and be celebrated by your peers, boss, and industry - Boost employee productivity and their love for the company and mission - Inspire brand fanatics to stay loyal to you, your company, and your cause - Better the world with out-of- the-box solutions for supporting charities without writing check - Add a halo to your product, grow your geographic reach, innovate for "the next big thing", engage Boomers to Gen Z, and much more! This is your blueprint for living by your personal values, achieving career success, and changing the world. Additional Praise for WEconomy "WEconomy shows us, in surprising and engaging stories, how a yearning to succeed in career can also be a calling to contribute to the betterment of society. This is a playbook for those of us who are obsessed with a purposeful life at home and at work." -Satya Nadella, CEO of Microsoft "Full of inspiring examples and practical ideas, WEconomy is a must read for any in business - large or small - looking to harness among their colleagues the power of that most natural and potent of human instincts - a sense of purpose." -Paul Polman, CEO of Unilever "The WEconomy, is a blueprint for businesses wanting to achieve success while making the world a better place. Businesses that see the human, not just the customer - and see the whole person, not just a payroll number. Through engaging stories and personal experiences the authors show us that the WEconomy is happening now, and importantly, WE are all responsible for its success." - Sara Blakely, founder/owner of Spanx brand "The biggest growth market for companies today is to join in the cause of solving society's ills. WEconomy is a fresh and innovative guide for galvanizing all of us to action." -Tom Wilson, Chair of the U.S. Chamber of Commerce and CEO of Allstate "Is it possible to merge purpose with work? Yes! WEconomy inspires us to channel our diverse backgrounds, experiences, and talents into serving causes that really matter to us and our communities." -Lynne Doughtie, U.S. Chair and CEO of KPMG "WEconomy is an indispensable handbook for anyone who sees the need to improve the world, who wants to retain and engage employees -- or simply has a mandate to drive profitability." -- Jane Francisco, editor in chief, Good Housekeeping "As global citizens, it is important that we all decide how we can help build a better future for everyone who inhabits this planet. A planet we must come to realize we all share. In the WEconomy, Holly, Marc and Craig share, not only entertaining and insightful stories, but top tips on how, both personally and professionally, we can work together to achieve just that." -Scooter Braun, Entrepreneur and Founder of SB Projects "As people continue to look for meaningful ways they can uniquely contribute personally and professionally to this world, WEconomy illustrates ways we can all do good and do well." -Pete Carroll, Head Coach of the Seattle Seahawks, NFL Champions "Through fun, inspiring and revealing stories the authors, not only bring the WEconomy to life, but bring the reader along for the ride. As the most connected generation in history, never before has there been such an incredible opportunity to make the 'WE' a powerful movement for positive change." - Ed Sheeran, Grammy Award-winning singer / songwriter
Looking for advice on setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson? In Like a Virgin: Secrets They Won't Teach You in Business School, Richard distils and shares the wisdom and experience that have made him one of the world's most recognised and respected entrepreneurs. From his 'Top 5 secrets of Business Success', to hard hitting discussions about the global financial crisis, this book brings together his best advice on all things business. It's business school, the Branson way.
"Oh, screw it, let's do it." "From the Hardcover edition."
Afterword by Professor Stephen Hawking "Reads like a thriller - and reveals many secrets... one of the great entrepreneurial stories of our time" (Washington Post) From the age of eight, when he watched Apollo 11 land on the Moon, Peter Diamandis's singular goal was to get to space. When he realized NASA was winding down manned space flight, he set out on one of the great entrepreneurial adventure stories of our time. If the government wouldn't send him to space, he would create a private space flight industry himself. In the 1990s, this idea was the stuff of science fiction. Undaunted, Diamandis found inspiration in the golden age of aviation. He discovered that Charles Lindbergh made his transatlantic flight to win a $25,000 prize. The flight made Lindbergh the most famous man on earth and galvanized the airline industry. Why, Diamandis thought, couldn't the same be done for space flight? The story of the bullet-shaped SpaceShipOne, and the other teams in the hunt for a $10 million prize is an extraordinary tale of making the impossible possible. In the end, as Diamandis dreamed, the result wasn't just a victory for one team; it was the foundation for a new industry.
Richard Branson is an iconic businessman. In Screw It, Let's Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level. Richard reveals the new and exciting areas into which Virgin is currently moving, including biofuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational business book that will help every reader achieve their own dreams.
23 very well-known people from the arts, sport, and business worlds talk about how dyslexia affected their childhood, how they were able to overcome the challenges and use the special strengths of dyslexia to achieve great success in adulthood. Darcey Bussell CBE, Eddie Izzard, Sir Richard Branson, Meg Mathews, Zoe Wanamaker CBE, Richard Rogers, Benjamin Zephaniah, Steven Naismith, Lynda La Plante CBE, Sir Jackie Stewart OBE, Sophie Conran and others share their stories, and their advice. All reveal the enormous difficulties they faced, the strength required to overcome them, the crucial importance of adult support, and how `the different way the brain is wired' in dyslexia has enabled them to see something different in the world and to use their creativity in an exceptional way. They talk about `thinking sideways', and the ability to look at a bigger picture, the often strong visual strength, and the ability to listen, and to grasp simplicity where other people see only complexity. They also talk about how dyslexia continues to challenge them, and the ways they have found to work around this. An introduction, and final section that includes practical information about dyslexia, are written with the support of Dyslexia Action, and a percentage of profit from the book is going to The British Dyslexia Association. The book will be essential reading for teachers and other professionals, and for families affected by dyslexia, and inspirational for people with dyslexia.
The biggest business publication of 2009 -- Branson's business
secrets now in paperback.
This is a book on leadership from someone who has never read a book on leadership in his life. While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others (including his own colleagues on many occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different, swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) "the Virgin Way." This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box an expression he despises but Branson asserts that "you ll never have to think outside the box if you refuse to let anyone build one around you.
How does globalisation affect our economy and how did it cause the financial melt-down? In this unique book twelve global thinkers and business people, including global entrepreneur Richard Branson ("Losing My Viriginity"), give their compelling views on the threats and opportunities that lie ahead. Included among the contributors are Jim O'Neill head of Goldman Sachs research who coined the phrase BRIC (Brazil, Russia, India, China) countries; Peter Jones of BBC Draggon's Den; and, Minister for Business Lord Mandelson, Clare Short, alternative globalisation expert and eco-feminist Vandana Shiva (Earth Democracy), and 2006 Nobel Prize Winner Muhammad Yunus (Banker to the Poor).
PAPERBACK EDITION FULLY UPDATED WITH TWO NEW CHAPTERS After creating 12 different billion-dollar businesses and breaking dozens of world records, wouldn't you think you'd done it all? Not Sir Richard Branson. Having brought the Virgin brand to all corners of the globe, he's now reaching out to the stars as he prepares to launch commercial space travel with Virgin Galactic. In this non-stop memoir, Richard takes you inside his whirlwind life: from reinventing his companies in the midst of the financial crisis and devastating personal losses, to tackling the planet's biggest challenges, to the joys of becoming a 'grand-dude' at 64.Discover the irrepressible spirit, ingenious vision and relentless drive that has made Richard the ultimate entrepreneur. The iconoclastic Virgin founder is still changing the world. Next comes outer space.
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