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Throughout my life I have achieved many remarkable things. In Screw
It, Let's Do It, I will share with you my ideas and the secrets of
my success, but not simply because I hope they'll help you achieve
your individual goals. Today we are increasingly aware of the
effects of our actions on the environment, and I strongly believe
that we each have a responsibility, as individuals and
organisations, to do no harm. I will draw on Gaia Capitalism to
explain why we need to take stock of how we may be damaging the
environment, and why it is up to big companies like Virgin to lead
the way in a more holistic approach to business. In Screw It, Let's
Do It I'll be looking forwards to the future. A lot has changed
since I founded Virgin in 1968, and I'll explain how I intend to
take my business and my ideas to the next level and the new and
exciting areas - such as launching Virgin Fuels - into which Virgin
is currently moving. But I have also brought together all the
important lessons, good advice and inspirational adages that have
helped me along the road to success. Ironically, I have never been
one to do things by the book, but I have been inspired and
influenced by many remarkable people. I hope that you too might
find a little inspiration between these pages.
Con el estilo descomplicado, directo y fresco que lo caracteriza,
Richard Branson comparte los secretos que lo convirtieron en uno de
los empresarios de mayor reconocimiento y en un icono para los
emprendedores. Para el, autonomia, libertad, apoyo y flexibilidad
son claves para lograr que cada una de las personas en su
organizacion, sin importar el cargo, ponga todo su empeno en lograr
metas extraordinarias al tiempo que gozan cada minuto de sus
actividades. Su filosofia de vida ha sido divertirse mientras
persigue sus retos (asi parezcan disparates para los demas), no
rendirse si fracasa ni dormirse en los laureles: un espiritu que ha
contagiado a los cerca de 50,000 colaboradores de Virgin en todo el
mundo y que lo ha convertido en un lider unico y admirado.
Global entrepreneur Sir Richard Branson has built a business empire
and made billions and is renowned for his approachability and
ability to challenge and succeed against the odds. "Screw It, Let's
Do It" reveals the lessons that have helped him through his
business and personal life, like believing it can be done and that,
if others disagree with you, try and try again until you achieve
your goal; or that you must love what you do. These and other life
lessons, with examples of how he learned them and how he's used
them, are included in this candid and motivational book that will
inspire you to make a difference in your everyday life.
Secrets of the Entrepreneurial Mindset Revealed Learn how
curiosity, imagination, and exponential innovation are creating
life without limits Naveen Jain is leading disruptions today
that will reshape the world—and beyond. From redefining civilian
space exploration to creating a path to free energy to disrupting
healthcare and education, Jain is at the forefront of the
exponential technology developments that will forever change how we
live and work. In Moonshots Jain reveals the secrets of
the "super entrepreneur" mindset—the catalyst for creating an
exciting and abundant future. He then walks readers through the
application of these powerful concepts in three moonshot
initiatives that he is leading today, one of which is Moon Express,
a private lunar venture that promises to open up the moon's vast
resources for the betterment of humanity. In Jain's world, the term
"moonshot" is meant both literally and figuratively! Journey
with Jain through these illuminating pages and awaken your own
moonshot potential. It's a discovery that will change your
life—and quite possibly the world. The book cover includes
interactive augmented reality features. Named to Kirkus Reviews'
Best Books of 2018
Businesses today need to balance the pursuit of profit with the
needs of growing numbers of people on a planet under pressure.
While sustainability programs, government action, and nonprofits
are all parts of the solution, a growing contingent of
forward-looking leaders recognizes the real challenge: a
fundamental shift in the nature of commerce. CEOs and other leaders
must focus the practice of business on social, environmental, and
economic benefit--not only because it will make the world a better
place, but because it will ensure lasting profitability and success
in the business climate of tomorrow.
"The Breakthrough Challenge "is an inspiring call-to-action and
guide for this transformation, based on the work of the B Team, a
major initiative uniting leaders in sustainability. As founding
members of the B Team, John Elkington and Jochen Zeitz map out
their agenda for change. The most important goal for businesses
must be redefining the bottom line to account for true long-term
costs throughout the supply chain. To achieve this, leaders must
rethink everything: what counts on balance sheets, how to incentive
performance, who does what in the C-suite, and even what inspires
us. "The Breakthrough Challenge" draws on over 100 exclusive
interviews to show this shift in action, sharing the pioneering
work of leaders such as Paul Polman, CEO of Unilever; Arianna
Huffington, founder and CEO of "The Huffington Post; "Peter
Brabeck-Letmathe, chairman of the Nestle Group; Linda Fisher,
pioneering Chief Sustainability Officer at DuPont; among many
others.Change-as-usual strategies are not enough to move business
from breakdowns to breakthroughs. "The Breakthrough Challenge"
shows leaders how to achieve a true transformation and refocus the
definition of profitability on the lasting wellbeing of people and
planet--for the lasting success of their business.
PAPERBACK EDITION FULLY UPDATED WITH FOUR NEW CHAPTERS After
creating more than a dozen billion-dollar businesses from scratch
and breaking scores of world records, wouldn't you think you'd done
it all? Not Sir Richard Branson. Having brought the Virgin brand to
all corners of the globe, he's now reached out to the stars by
flying to space with Virgin Galactic. In this non-stop memoir,
Richard takes you inside his whirlwind life: from reinventing his
companies in the midst of financial crises and devastating personal
losses, to tackling the planet's biggest challenges, to the joys of
becoming a 'grand-dude' at 64, to leading his companies through the
Covid-19 pandemic and achieving the impossible with Virgin
Galactic. Discover the irrepressible spirit, ingenious vision and
relentless drive that has made Richard the ultimate entrepreneur.
The iconoclastic Virgin founder is still changing the world - and
beyond.
'Doing good can help improve your prospects, your profits, and your
business; and it can change the world. We must change the way we do
business' - Richard Branson Can we bring more meaning to our lives
and help change the world at the same time? In Screw Business as
Usual, Richard Branson at his brilliant and motivating best, shares
some fascinating and inspiring stories about the people who are
already leading the way in transforming business into a force for
good, for people and for the planet. Reflecting on some of his own
experiences, and those of the Virgin Group, he also shares his new
vision for the future and describes how businesses can help create
a more prosperous world for everyone. It's time to turn capitalism
upside down - to shift our values, to switch from a just profit
focus to caring for people, communities and the world and to turn
our work into something we both love and are proud of. It's time to
Screw Business as Usual.
In September 2012, a YOUGOV poll conducted in Britain found that
the person British workers would most like as their manager was Sir
Richard Branson. With over 40 years in business, Richard Branson is
an inspiring pioneer of humanitarian projects and an iconic
business leader. In The Virgin Way: How to Listen, Learn, Laugh and
Lead, Richard shares and distils his secrets of leadership and
success. Featuring anecdotes from his own business dealings, as
well as his observations of many others who have inspired him -
from politicians, business leaders, explorers, scientists and
philanthropists - Richard reflects on the qualities he feels are
essential for success in today's world. This is not a conventional
book on leadership. There are no rules - but rather the secrets of
leadership that he has learned along the way from his days at
Virgin Records, to his recent work with The Elders. Whether you're
at the beginning of your career, or head of a Fortune 500 company -
this is your guide to being your own CEO (Chief Enabling Officer)
and becoming a true leader - not just a boss.
"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly
more than twenty-five years, to spawn so many successful ventures.
From the airline business (Virgin Atlantic Airways), to music
(Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin
Megastores), and nearly a hundred others, ranging from financial
services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous
autobiography of one of the great business geniuses of our time.
When Richard Branson started his first business, he and his friends
decided that "since we're complete virgins at business, let's call
it just that: Virgin." Since then, Branson has written his own
"rules" for success, creating a group of companies with a global
presence, but no central headquarters, no management hierarchy, and
minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola
are good examples--were started in the face of entrenched
competition. The experts said, "Don't do it." But Branson found
golden opportunities in markets in which customers have been ripped
off or underserved, where confusion reigns, and the competition is
complacent.
And in this stressed-out, overworked age, Richard Branson gives us
a new model: a dynamic, hardworking, successful entrepreneur who
lives life to the fullest. Family, friends, fun, and adventure are
equally important as business in Branson's life. Losing My
Virginity is a portrait of a productive, sane, balanced life,
filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet
remaining determined to have another go at being the first to
circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy
George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and
successfully suing this pillar of the British business
establishment
Swimming two miles to safety during a violent storm off the coast
of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf
War . . .
And much more. Losing My Virginity is the ultimate tale of personal
and business survival from a man who combines the business prowess
of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from
General Publishing,
"From the Hardcover edition."
***100% of Author Royalties are being donated to charity in keeping
with the belief that WEconomy can indeed change the world by
empowering families in developing communicates to lift themselves
out of poverty with the small business training these book sales
are providing. Track your individual impact on a global scale with
the specific code on your book's back cover at WE.org. Your guide
to 'Business with Benefits'... for All! Purpose and profit are
powerful human motivators. Combined, this power can change the
world. WEconomy is your guidebook to the greatest evolution in
business since the assembly line. Discover the secret to achieving
purpose with profit in your career and company, all while driving
positive impact. Do you crave more meaning in your job? This book
is your roadmap. Are you seeking to inspire employees? CEOs are
discovering that purpose is the key to increasing productivity and
retaining top performers. If you're in sales, unleash the power of
purpose to inspire customers to be passionate brand ambassadors. If
you are an aspiring social entrepreneur, learn how to massively
scale your mission. Get paid to change the world -- who wouldn't
want to be the person doing that? Uncover the methods of megastars
like Oprah Winfrey, Earvin "Magic" Johnson, and Sir Richard
Branson, who make the world a better place through purposeful--and
highly successful--business strategies. The stellar authorial team
share in candid detail, the setbacks and achievements they
experienced building successful enterprises and charities--with
purpose. With the tips inside this book, you, your business, or
your charity can: Find a cause that drives you and your career
goals to new heights Create a job that you love and be celebrated
by your peers, boss, and industry Inspire brand fanatics to stay
loyal to you, your company, and your cause Add a halo to your
product, grow your geographic reach, innovate for "the next big
thing," engage Boomers to Gen Z, and much more! This is your
blueprint for living by your personal values, achieving career
success, and changing the world. Purpose and profit are the
greatest human motivators. This is the definitive roadmap for
bringing the power of both forces together--achieving purpose with
profit in your career, company, and changing the world. Do you
crave more meaning in your job? This book will give you the
roadmap. Are you seeking to inspire employees? CEOs are discovering
that purpose is the secret to increasing productivity and retaining
top workers. If you're in sales, unleash the power of purpose to
inspire customers to be passionate brand ambassadors. Everyone
wants more meaning. We all inherently know that purpose is
powerful, but this is the ground-breaking book to unleashing the
purpose within your career, company, and life goals. This book will
show you how to profit with purpose, whether you're the one calling
the shots or a junior employee looking to advance. Get paid to
change the world - who wouldn't want to be the person doing that?
Discover the methods of megastars like Oprah Winfrey, Earvin
"Magic" Johnson, and Sir Richard Branson, who make the world a
better place through purposeful--and highly profitable--business
strategies. Go behind the scenes of real companies at the forefront
of this watershed movement and learn from business leaders,
entrepreneurs, celebrities, and aspiring influencers. The all-star
authorial team shares in candid detail the setbacks and
achievements they experienced building successful enterprises and
charities that generate profits with purpose. With the tips inside,
you or your business can: - Find a cause that drives you and your
career goals to new heights - Create a job that you love, and be
celebrated by your peers, boss, and industry - Boost employee
productivity and their love for the company and mission - Inspire
brand fanatics to stay loyal to you, your company, and your cause -
Better the world with out-of- the-box solutions for supporting
charities without writing check - Add a halo to your product, grow
your geographic reach, innovate for "the next big thing", engage
Boomers to Gen Z, and much more! This is your blueprint for living
by your personal values, achieving career success, and changing the
world. Additional Praise for WEconomy "WEconomy shows us, in
surprising and engaging stories, how a yearning to succeed in
career can also be a calling to contribute to the betterment of
society. This is a playbook for those of us who are obsessed with a
purposeful life at home and at work." -Satya Nadella, CEO of
Microsoft "Full of inspiring examples and practical ideas, WEconomy
is a must read for any in business - large or small - looking to
harness among their colleagues the power of that most natural and
potent of human instincts - a sense of purpose." -Paul Polman, CEO
of Unilever "The WEconomy, is a blueprint for businesses wanting to
achieve success while making the world a better place. Businesses
that see the human, not just the customer - and see the whole
person, not just a payroll number. Through engaging stories and
personal experiences the authors show us that the WEconomy is
happening now, and importantly, WE are all responsible for its
success." - Sara Blakely, founder/owner of Spanx brand "The biggest
growth market for companies today is to join in the cause of
solving society's ills. WEconomy is a fresh and innovative guide
for galvanizing all of us to action." -Tom Wilson, Chair of the
U.S. Chamber of Commerce and CEO of Allstate "Is it possible to
merge purpose with work? Yes! WEconomy inspires us to channel our
diverse backgrounds, experiences, and talents into serving causes
that really matter to us and our communities." -Lynne Doughtie,
U.S. Chair and CEO of KPMG "WEconomy is an indispensable handbook
for anyone who sees the need to improve the world, who wants to
retain and engage employees -- or simply has a mandate to drive
profitability." -- Jane Francisco, editor in chief, Good
Housekeeping "As global citizens, it is important that we all
decide how we can help build a better future for everyone who
inhabits this planet. A planet we must come to realize we all
share. In the WEconomy, Holly, Marc and Craig share, not only
entertaining and insightful stories, but top tips on how, both
personally and professionally, we can work together to achieve just
that." -Scooter Braun, Entrepreneur and Founder of SB Projects "As
people continue to look for meaningful ways they can uniquely
contribute personally and professionally to this world, WEconomy
illustrates ways we can all do good and do well." -Pete Carroll,
Head Coach of the Seattle Seahawks, NFL Champions "Through fun,
inspiring and revealing stories the authors, not only bring the
WEconomy to life, but bring the reader along for the ride. As the
most connected generation in history, never before has there been
such an incredible opportunity to make the 'WE' a powerful movement
for positive change." - Ed Sheeran, Grammy Award-winning singer /
songwriter
Looking for advice on setting up your own company, improving your
career prospects, or developing your leadership skills? Why not ask
Richard Branson? In Like a Virgin: Secrets They Won't Teach You in
Business School, Richard distils and shares the wisdom and
experience that have made him one of the world's most recognised
and respected entrepreneurs. From his 'Top 5 secrets of Business
Success', to hard hitting discussions about the global financial
crisis, this book brings together his best advice on all things
business. It's business school, the Branson way.
Richard Branson is an iconic businessman. In Screw It, Let's Do It,
he shares the secrets of his success and the invaluable lessons he
has learned over the course of his remarkable career. As the world
struggles with the twin problems of global recession and climate
change, Richard explains why it is up to big companies like Virgin
to lead the way in finding a more holistic and environmentally
friendly approach to business. He also looks to the future and
shares his plans for taking his business and his ideas to the next
level. Richard reveals the new and exciting areas into which Virgin
is currently moving, including biofuels and space travel, and
brings together all the important lessons, good advice and
inspirational adages that have helped him along the road to
success. This is a fantastic motivational business book that will
help every reader achieve their own dreams.
"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly
more than twenty-five years, to spawn so many successful ventures.
From the airline business (Virgin Atlantic Airways), to music
(Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin
Megastores), and nearly a hundred others, ranging from financial
services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous
autobiography of one of the great business geniuses of our time.
When Richard Branson started his first business, he and his friends
decided that "since we're complete virgins at business, let's call
it just that: Virgin." Since then, Branson has written his own
"rules" for success, creating a group of companies with a global
presence, but no central headquarters, no management hierarchy, and
minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola
are good examples--were started in the face of entrenched
competition. The experts said, "Don't do it." But Branson found
golden opportunities in markets in which customers have been ripped
off or underserved, where confusion reigns, and the competition is
complacent.
And in this stressed-out, overworked age, Richard Branson gives us
a new model: a dynamic, hardworking, successful entrepreneur who
lives life to the fullest. Family, friends, fun, and adventure are
equally important as business in Branson's life. Losing My
Virginity is a portrait of a productive, sane, balanced life,
filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet
remaining determined to have another go at being the first to
circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy
George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and
successfully suing this pillar of the British business
establishment
Swimming two miles to safety during a violent storm off the coast
of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf
War . . .
And much more. Losing My Virginity is the ultimate tale of personal
and business survival from a man who combines the business prowess
of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from
General Publishing,
"From the Hardcover edition."
23 very well-known people from the arts, sport, and business worlds
talk about how dyslexia affected their childhood, how they were
able to overcome the challenges and use the special strengths of
dyslexia to achieve great success in adulthood. Darcey Bussell CBE,
Eddie Izzard, Sir Richard Branson, Meg Mathews, Zoe Wanamaker CBE,
Richard Rogers, Benjamin Zephaniah, Steven Naismith, Lynda La
Plante CBE, Sir Jackie Stewart OBE, Sophie Conran and others share
their stories, and their advice. All reveal the enormous
difficulties they faced, the strength required to overcome them,
the crucial importance of adult support, and how `the different way
the brain is wired' in dyslexia has enabled them to see something
different in the world and to use their creativity in an
exceptional way. They talk about `thinking sideways', and the
ability to look at a bigger picture, the often strong visual
strength, and the ability to listen, and to grasp simplicity where
other people see only complexity. They also talk about how dyslexia
continues to challenge them, and the ways they have found to work
around this. An introduction, and final section that includes
practical information about dyslexia, are written with the support
of Dyslexia Action, and a percentage of profit from the book is
going to The British Dyslexia Association. The book will be
essential reading for teachers and other professionals, and for
families affected by dyslexia, and inspirational for people with
dyslexia.
"The brave may not live forever-but the cautious do not live at all
" -Sir Richard Branson
Richard Branson is an iconic entrepreneur and the founder of
Virgin Airways, Virgin Records, and many other Virgin businesses
around the world. Now he shares the inside track on his life in
business and reveals the incredible truth about his most risky,
brilliant, and audacious deals. Combining invaluable advice with
remarkable, and candid stories of Virgin's greatest achievements,
as well as some of its setbacks, this is a dynamic, inspirational,
and truly original guide.
Whether you are an executive, an entrepreneur, or are just
starting out, Branson strips business down to show how you can
succeed and make a difference.
The biggest business publication of 2009 -- Branson's business
secrets now in paperback.
In Business Stripped Bare, Sir Richard Branson shares the inside
track on his life in business and reveals the incredible truth
about his most risky, brilliant and audacious deals. Discover why
Virgin tried to take on one of the world's biggest superbrands, how
Virgin Mobile USA holds the record as the fastest company in
history to generate revenues of over one billion dollars (faster
than Microsoft, Google and Amazon) and how Richard is the only
person in the world to have built eight billion-dollar companies
from scratch in eight different sectors.
Combining invaluable advice with the remarkable and candid inside
stories of Virgin's greatest achievements, as well as some of its
setbacks, Business Stripped Bare is a dynamic, inspirational and
truly original guide to success in business and in life. Whether
you are an executive, an entrepreneur or are just starting out,
Richard strips business down to show how you can succeed and make a
difference.
How does globalisation affect our economy and how did it cause the
financial melt-down? In this unique book twelve global thinkers and
business people, including global entrepreneur Richard Branson
("Losing My Viriginity"), give their compelling views on the
threats and opportunities that lie ahead. Included among the
contributors are Jim O'Neill head of Goldman Sachs research who
coined the phrase BRIC (Brazil, Russia, India, China) countries;
Peter Jones of BBC Draggon's Den; and, Minister for Business Lord
Mandelson, Clare Short, alternative globalisation expert and
eco-feminist Vandana Shiva (Earth Democracy), and 2006 Nobel Prize
Winner Muhammad Yunus (Banker to the Poor).
This is a book on leadership from someone who has never read a book on leadership in his life.
While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others (including his own colleagues on many occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.
Now Branson gives an inside look at his strikingly different, swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) "the Virgin Way."
This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box an expression he despises but Branson asserts that "you ll never have to think outside the box if you refuse to let anyone build one around you.
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