In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.

World population is forecast to grow from 7 to 9 billion by 2050, 1 in 6 is already hungry and food production must increase by 70-100% if it is to feed this growing population. No single solution will solve this problem but recent developments in the genetic technologies of plant breeding can help to increase agricultural efficiencies and save people from hunger in a sustainable manner, particularly in African nations where the need is greatest. These advances can rapidly incorporate new traits and tailor existing crops to meet new requirements and also greatly reduce the time and costs taken to improve local crop varieties. This book provides a collected, reliable, succinct review which deals expressly with the successful implementation of the new plant genetic sciences in emerging economies in the context of the interrelated key regulatory, social, ethical, political and trade matters.

There is a major demand for people with scientific training in a wide range of professions based on and maintaining relations with science. However, there is a lack of good first-hand information about alternative career paths to research. From entrepreneurship, industry and the media to government, public relations, activism and teaching, this is a readable guide to science based skills, lifestyles and career paths. The ever-narrowing pyramid of opportunities within an academic career structure, or the prospect of a life in the laboratory losing its attraction, mean that many who trained in science and engineering now look for alternative careers. Thirty role models who began by studying many different disciplines give personal guidance for graduates, postgraduates and early-career scientists in the life sciences, physical sciences and engineering. This book is an entertaining resource for ideas about, and directions into, the many fields which they may not be aware of or may not have considered.

World population is forecast to grow from 7 to 9 billion by 2050, 1 in 6 is already hungry and food production must increase by 70-100% if it is to feed this growing population. No single solution will solve this problem but recent developments in the genetic technologies of plant breeding can help to increase agricultural efficiencies and save people from hunger in a sustainable manner, particularly in African nations where the need is greatest. These advances can rapidly incorporate new traits and tailor existing crops to meet new requirements and also greatly reduce the time and costs taken to improve local crop varieties. This book provides a collected, reliable, succinct review which deals expressly with the successful implementation of the new plant genetic sciences in emerging economies in the context of the interrelated key regulatory, social, ethical, political and trade matters.

In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.