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Marketing Tourism in South Africa 6e offers a solid foundation in
marketing theory applied to the unique context of the tourism
industry in South Africa. This updated edition is a definitive
source for universities, universities of technology and colleges
where courses in Tourism Marketing and Event Marketing are offered.
Marketing Tourism in South Africa 6e is written in a simple and
concise style to appeal to both tourism students and practitioners.
The text familiarises the reader with the tourism industry in South
Africa its statistics, trends, main organisations and role-players.
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EPIPHANEIA (Paperback)
Richard Georges
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R367
R297
Discovery Miles 2 970
Save R70 (19%)
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Ships in 9 - 15 working days
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Cardiovascular Imaging (Paperback)
Yi-Hwa Liu, F. J. T. Wackers; Contributions by James Arrighi, Richard George, Farid Jadbabaie, …
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R1,812
Discovery Miles 18 120
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Ships in 12 - 17 working days
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A host of imaging techniques are available to clinical
cardiologists, including nuclear imaging, echocardiography,
computerized tomography, and magnetic-resonance imaging. Chamber
size, ventricular function, valvular function, coronary anatomy,
and myocardial perfusion are among a wide array of cardiac
characteristics that can all be assessed noninvasively.
Cardiovascular Imaging systematically reviews each of these major
techniques and provides clinical data from well-designed research
studies. Following a brief overview of non-invasive cardiac imaging
and the stress modalities used to detect coronary disease,
case-based chapters are devoted to each of the various imaging
techniques. The final chapter provides a glimpse of future
possibilities, particularly with respect to molecular imaging. The
text is illustrated throughout with amply-sized images.
Demonstrating the values and limitations of the imaging techniques,
the book enables practitioners to determine which test, in which
patient population, and for which purpose would be the most
appropriate to use.
During the two years since the publication of the first edition of
this book, the global spread of human immunodeficiency
virus/acquired immunodeficiency syndrome (HIV/AIDS) has continued.
HIV was estimated by the World Health Organization (WHO) in 1993 to
have at least 13 million individuals worldwide, with 1 million
infected infected in the United States. HIV/AIDS in the United
States has become the leading cause of death among men 25 to 44
years of age and the fifth leading cause of death among women of
the same age group. Prevention of HIV infection remains a global
challenge. Testing for HIV is the cornerstone for surveillance and
prevention programs and for the provision of appropriate medical
care for those who are infected. Such testing is equally essential
to the search for effective antivirus drugs and vaccines. This
second edition of AIDS Testing incorporates the most current
thinking on test methodology and interpretation, some of which has
changed considerably over the past two years. This edition also has
been expanded to include a section consisting of six chapters on
test applica tions and a section consisting of four chapters on
management issues. This edition, like the first, describes in clear
terms all the complex ele ments of testing, including applications,
scientific principles, quality assurance, safety, and medical,
ethical, and legal considerations.
Given the continuing high level of concern among health
professionals and the general public about issues related to AIDS,
this volume on testing for AIDS and related viruses is extremely
timely. The book has been written by experts in the area of AIDS
testing, many of whom are at the Centers for Disease Control. The
book includes several chapters which compare the different
laboratory tests available for detecting the AIDS virus (HIV). It
also addresses such topics as ethical considerations in AIDS
testing, HIV infection in children, testing for other human viruses
related to HIV, safety practices in HIV-testing laboratories, and
managing occupational exposure to HIV. The book is intended for
public health officials involved in HIV testing, hospital
administrators and clinical laboratory directors responsible for
setting up HIV testing programs, and physicians concerned with
testing for AIDS.
During the two years since the publication of the first edition of
this book, the global spread of human immunodeficiency
virus/acquired immunodeficiency syndrome (HIV/AIDS) has continued.
HIV was estimated by the World Health Organization (WHO) in 1993 to
have at least 13 million individuals worldwide, with 1 million
infected infected in the United States. HIV/AIDS in the United
States has become the leading cause of death among men 25 to 44
years of age and the fifth leading cause of death among women of
the same age group. Prevention of HIV infection remains a global
challenge. Testing for HIV is the cornerstone for surveillance and
prevention programs and for the provision of appropriate medical
care for those who are infected. Such testing is equally essential
to the search for effective antivirus drugs and vaccines. This
second edition of AIDS Testing incorporates the most current
thinking on test methodology and interpretation, some of which has
changed considerably over the past two years. This edition also has
been expanded to include a section consisting of six chapters on
test applica tions and a section consisting of four chapters on
management issues. This edition, like the first, describes in clear
terms all the complex ele ments of testing, including applications,
scientific principles, quality assurance, safety, and medical,
ethical, and legal considerations."
Roald Dahl's much-loved story, Charlie and the Chocolate Factory,
about how Charlie Bucket wins a ticket to visit Willy Wonka's
amazing chocolate factory is turned into a play for children to
act. With tips about scenery, props and lighting, the play is easy
to stage and there are lots of parts for everyone. Roald Dahl, the
best-loved of children's writers, died in 1990 but his books
continue to be bestsellers. Richard George was an elementary school
teacher in New York when he wrote this stage adaptation of Roald
Dahl's bestselling story - and Roald Dahl himself recommended that
it should be published.
This textbook explores the fundamental principles of marketing
applied to tourism and hospitality businesses, placing special
emphasis on SMEs in the international tourism industry. It includes
examples from a wide range of destinations, from emerging markets
to high-income countries. Taking a comprehensive approach, the book
covers the whole spectrum of tourism and hospitality marketing
including destination marketing, marketing research, consumer
behaviour, and digital and social media marketing. Practical in
focus, it gives students the tools, techniques, and underlying
theory required to design and implement successful tourism
marketing plans. Chapters contain in-depth case studies, including
companies like Marine Dynamics Shark Tours (South Africa), Reality
Tours & Travel (Mumbai, India), and Makeover Tours (Turkey).
Thematic case studies include 'Halal Tourism in Southeast Asia',
and 'Marketing and Branding Rwanda'. These illustrate key concepts
and theory, with definitions, key summaries, and discussion
questions providing further insights. This textbook is ideal for
undergraduate and postgraduate students looking for a comprehensive
text with a practical orientation.
Marketing South African tourism is an introduction to marketing in
the tourism industry written from a southern African perspective.
This text on the role of the tourism marketer in southern Africa
focuses on all the major areas of marketing, using real-life,
current examples drawn from a range of southern African tourism
companies. The title includes a directory of secondary tourism data
resources, discussion questions, practical exercises, and a
companion instructor's book for teachers.
This compilation includes quotes from: Saint Teresa of Calcutta,
Thich Nhat Hanh, King James Version of The Holy Bible, Kristin Neff
Ph.D, and Marie Bloomfield. "It has been my experience that
whatever the person's belief or creed, learning mindfulness, and
compassion ( self/others) skills, has helped them to better manage
their stress, improve their physical and mental health, and become
more resilient". Dr H P Gaete
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