A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen?

Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to:

Start from scratch and attract your first members.
Find and design the perfect platform for your community.
Keep members engaged, sharing expertise, and helping each other.
Create a magnetic community culture – unique from any other online destination.
Position you and your organisation at the center of your field.
Budget for your community with a detailed breakdown of costs and resources required.

Richard Millington shares the strategies, principles and tactics he has used to help over 300 organisations to build communities over the past decade, including Apple, Facebook and SAP. If you wish to build a united, powerful online community, Build Your Community is your definitive guide.

Through close readings of poems covering the span of Georg Trakl's lyric output, this study traces the evolution of his strangely mild and beautiful vision of the end of days. Like much German-language poetry of the years preceding the First World War, the poems of Georg Trakl (1887-1914) are imbued with a sense of historical crisis, but what sets his work apart is the mildness and restraint of his images of universal disintegration. Trakl typically couched his vision of the end of days in images of migrating birds, abandoned houses, and closing eyelids, making his poetry at once apocalyptic, rustic, and intimate. The argument made in this study is that this vision amounts to a unitary worldview with tightly interwoven affective, ethical, social, historical, and cosmological dimensions. Often termed hermetic and obscure, Trakl's poems become more accessible when viewed in relation to the evolution of his methods and concerns across different phases, and the idiosyncrasies of his strangely beautiful later works make sense as elements of a sophisticated system of expression committed to "truth" as a transcendental order. Through close readings of poems covering the span of his lyric output, this study traces the evolution of Trakl's distinctive style and themes while attending closely to biographical and cultural contexts.

Investigates the function and meaning of sadness in German, Austrian, and Swiss literature and culture from the 18th century to the present. Established, commissioned, and edited by the Department of German at the University of Edinburgh, the Edinburgh German Yearbook is the only peer-reviewed German Studies publication that each year invites scholarly contributions on a single topic of current challenge to the field. Focusing on "Sadness and Melancholy in German-language Literature and Culture," volume 6 investigates the often subversive function and meaning of sadness and melancholy inGerman-language literature and culture from the seventeenth century to the present where, arguably, it has fallen from the heights of melancholy genius and artistic creativity of earlier epochs to become the embarrassing other ofa Western civilization that prizes happiness as the mark of successful modern living. Interrogating the distinction between sadness as an anthropological constant and melancholy as a shifting cultural discourse, the contributionsexplore how different authors use established literary and cultural topoi from melancholy discourses to comment on topics as diverse as war, religion, gender inequality, and modernity. As well as essays on canonical figures including Goethe and Thomas Mann, the volume features studies of sadness in lesser-known writers such as Betty Paoli and Julia Schoch. Contributors: Per Brandt, Peter Damrau, Kristian Donko, Svenja Frank, Jens Hobus, StephenJoy, Johannes D. Kaminski, Franziska Meyer, Richard Millington, Karin S. Wozonig. Mary Cosgrove is Reader in German at the University of Edinburgh. Anna Richards is Lecturer in German at Birkbeck College, University ofLondon.