A "landmark book" (Robert J. Sternberg, president of the American Psychological Association) by one of the world's preeminent psychologists that proves human behavior is not "hard-wired" but a function of culture. Everyone knows that while different cultures think about the world differently, they use the same equipment for doing their thinking. But what if everyone is wrong? The Geography of Thought documents Richard Nisbett's groundbreaking international research in cultural psychology and shows that people actually think about--and even see--the world differently because of differing ecologies, social structures, philosophies, and educational systems that date back to ancient Greece and China. As a result, East Asian thought is "holistic"--drawn to the perceptual field as a whole and to relations among objects and events within that field. By contrast, Westerners focus on salient objects or people, use attributes to assign them to categories, and apply rules of formal logic to understand their behavior. From feng shui to metaphysics, from comparative linguistics to economic history, a gulf separates the children of Aristotle from the descendants of Confucius. At a moment in history when the need for cross-cultural understanding and collaboration have never been more important, The Geography of Thought offers both a map to that gulf and a blueprint for a bridge that will span it.

Many scientific and philosophical ideas are so powerful that they can be applied to our lives to help us think smarter and more effectively about our behaviour and the world around us. Surprisingly, many of these ideas remain unknown to most of us. Drawing on his own groundbreaking research, Richard Nisbett presents these ideas in clear and accessible detail to offer a tool kit for better thinking and wiser decisions. Mindware shows how to reframe common problems - whether professional, business, or personal - in such a way that these powerful scientific and statistical concepts can be applied to them.