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The Geography Of Thought - How Asians And Westerners Think Differently...And Why (Paperback)
Loot Price: R399
Discovery Miles 3 990
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The Geography Of Thought - How Asians And Westerners Think Differently...And Why (Paperback)
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List price R482
Loot Price R399
Discovery Miles 3 990
You Save R83 (17%)
Expected to ship within 10 - 15 working days
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Total price: R419
Discovery Miles: 4 190
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A "landmark book" (Robert J. Sternberg, president of the American
Psychological Association) by one of the world's preeminent
psychologists that proves human behavior is not "hard-wired" but a
function of culture. Everyone knows that while different cultures
think about the world differently, they use the same equipment for
doing their thinking. But what if everyone is wrong? The Geography
of Thought documents Richard Nisbett's groundbreaking international
research in cultural psychology and shows that people actually
think about--and even see--the world differently because of
differing ecologies, social structures, philosophies, and
educational systems that date back to ancient Greece and China. As
a result, East Asian thought is "holistic"--drawn to the perceptual
field as a whole and to relations among objects and events within
that field. By contrast, Westerners focus on salient objects or
people, use attributes to assign them to categories, and apply
rules of formal logic to understand their behavior. From feng shui
to metaphysics, from comparative linguistics to economic history, a
gulf separates the children of Aristotle from the descendants of
Confucius. At a moment in history when the need for cross-cultural
understanding and collaboration have never been more important, The
Geography of Thought offers both a map to that gulf and a blueprint
for a bridge that will span it.
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