Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O’Reilly and Rick Burton – leaders in the business of sports and former amateur hockey players – inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.

If you love sports and are fascinated by business dealings in this trillion-dollar global industry, then this is the anthology you’ve been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport business industry. Plentiful examples and stories, including insiders’ views of major sports deals, make this book a bible of information for those looking to begin or advance a career in the field or for anyone interested in the behind-the-scenes intricacies of sport business. Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men’s basketball coach Mike Krzyzewski as the foreword author. The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant: Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry. Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area. Embrace technology and use the power of modern media to guide your organization toward its goals. Master leadership skills by establishing a framework for thinking and behaving as a leader at all times. Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include “Game Changer” sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and “360” sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices. Instructors who adopt the text will have access to an instructor’s guide that includes links to online video and audio clips that tie in directly to book topics, along with a “Breakthrough Moments” list of the 50 most significant events, chosen specifically to supplement the book’s content with societal context and historical depth. These additional tools feature questions and activities to spark classroom discussion and facilitate an enhanced learning experience for students. Nowhere else will you find such a comprehensive guide with practical advice and personal stories from the biggest names in the industry. The Sport Business Handbook is an engaging, informative book that will help you discover your strengths and develop your skills so you can become one of the leaders to shape the sport business industry for the next 50 years.

The premier NCAA student-athlete handbook, now in a second, updated edition designed for today's competitive market and with a new chapter on name, image, and likeness (NIL) rights. Few student-athletes dreaming of athletic stardom ever make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere. The book's authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes to help them transition from high school to college, navigate evolving rules about NIL rights, and find success in life after college. Modeled after Stephen Covey's The 7 Habits of Highly Effective People, this expanded and updated guide provides a much-needed strategy for student-athletes as they prepare for postcollege careers, while serving as a valuable resource for their parents, coaches, and sports administrators across the country.

For more than seven years, the incisive commentary of Burton and O'Reilly has graced the pages of SportsBusiness Journal, the industry's leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry's most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsorship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O'Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.

Combine WWII flyers, a sadistic Nazi colonel, East Germany's feared secret police, the CIA and a prominent U.S. Senator with years of Cold War knowledge and a you get a historical thriller of biblical proportions from newcomer Rick Burton. This hard-hitting, fast-paced story moves from war-torn Berlin in 1944 to modern-day Boston, Budapest and Moscow. Combining historically accurate military and espionage details, Burton's thriller spans two generations of complicated intrigue and dark double-crosses. The Darkest Mission is a harrowing ride that follows the crew of a doomed 100th Bomb Group B-17 bomber, through a 50-year odyssey targeting one of America's most honored public figures. With its whirlwind plot, delving deep into bitterness and dark depravity, it falls to a South Boston detective, turning to an NFL-linebacker-turned-priest, to explain one clue (a Bible verse that doesn't exist). It leads to a series of gritty homicides and a puzzle-filled plot that ends with a blazing conclusion.

The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More clubs are profitable than are not, and the game of hockey is expanding globally. Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. The book explores twelve business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O'Reilly and Rick Burton - leaders in the business of sports and former amateur hockey players - inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.

Combine WWII flyers, a sadistic Nazi colonel, East Germany's feared secret police, the CIA and a prominent U.S. Senator with years of Cold War knowledge and a you get a historical thriller of biblical proportions from newcomer Rick Burton. This hard-hitting, fast-paced story moves from war-torn Berlin in 1944 to modern-day Boston, Budapest and Moscow. Combining historically accurate military and espionage details, Burton's thriller spans two generations of complicated intrigue and dark double-crosses. The Darkest Mission is a harrowing ride that follows the crew of a doomed 100th Bomb Group B-17 bomber, through a 50-year odyssey targeting one of America's most honored public figures. With its whirlwind plot, delving deep into bitterness and dark depravity, it falls to a South Boston detective, turning to an NFL-linebacker-turned-priest, to explain one clue (a Bible verse that doesn't exist). It leads to a series of gritty homicides and a puzzle-filled plot that ends with a blazing conclusion.

Tommy is a young boy at the age of fifteen. He has a best friend who also is at the age of fifteen, Everett. The two stick together like glue, after all, they live only a couple of houses away from each other. The two boys' parents have known each other ever since the boys were born. Tommy's kind of a quiet boy. Everett is a little more out-spoken, but also a little clumsy. One day, Tommy wakes up and realizes he no longer has a best friend. As he never had a strong relationship with his father, tension fills the air. John, Tommy's father, sees that it is up to him to understand his son and build a relationship they can grow on. What happen to Tommy's best friend, Everett? Where did he go? Are there secrets to be told? Jimmy steps into their lives, and nothing will be the same. A man of mystery, a man with a past secret.

As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them to reach the masses in very customized ways. The vastly changing importance of the Olympic Games as a global marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of distinguished scholars and practitioners to write Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games. The authors' experiences bring a unique and varied perspective to this textbook. Their experiences include positions with international and national sport organizations, the International Olympic Committee, national Olympic committees, international federations, marketing agencies, sponsors of sport, and much more. (Insert Paragraph)Whether you are a student of marketing or a practitioner in the field, this book provides knowledge, context, and tools to help you in your career.

Surveying the university's chronological history, with special focus on how Syracuse led the way in numerous important matters-gender, race, military veterans, and science. Forever Orange goes far beyond the parameters of a traditional institutional history. Authors Pitoniak and Burton have utilized exhaustive research, scores of interviews, and their own SU experiences to craft a book that explores what it has meant to be Orange since the school 's founding as a small liberal arts college in 1870. Through narrative and hundreds of photos, Forever Orange presents SU's glorious 150-year history in a lively, distinctive, informative manner, appealing to alumni and university friends, young and old.