Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign

In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.

In "Buy Now ," Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, "Buy Now " gives you the secrets behind the successful campaigns that catapulted products into millions of homes.Find out how to use direct response to create a "self-funding "marketing campaignLearn the techniques to building offers that will get people to respond to your productsUse "high touch" direct response marketing to build brand equity and drive sales at retailFind out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brandsCesari has put more companies on the "Inc." 500 list of fastest growing companies than anyone else

"Buy Now " to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

Within The Amazon Jungle, Jason R. Boyce and Rick Cesari combine their expertise and experience to demonstrate how brand-building is key for Amazon success. Jason R. Boyce has nearly 20 years of experience as an Amazon Top Seller selling on Amazon, and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari's innovative Direct-To-Consumer strategies create more sales while built brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason and Rick's Amazon book show how to pick a winning product, get it made, become a seller on Amazon, get it listed, and get it selling on and off Amazon is the best way for how to sell on Amazon. How do you sell on Amazon? Within The Amazon Jungle, they share that the right strategy is key to Amazon success and the truth about Amazon, which is not widely known. The Amazon Jungle helps Amazon Third-Party Sellers how to start selling on Amazon and how to sell products on Amazon build credibility and staying power by creating a winning brand the superpower that can give them back control. Jason's expertise in identifying winning products on Amazon and Rick's success building brands off of the platform make them a formidable team and the answer to today's question: How to succeed on a platform you can't afford to avoid? If you're asking, how do I sell on Amazon or how to become an Amazon seller this book is for you. It's great for existing sellers and for how to sell on Amazon for beginners.