Embracing sustainable management practices are important for businesses and commercial organisations to responsibly contribute to the socio-economic development of societies and communities. This book provides insights into recent trends, issues and challenges in embracing these practices while promoting growth and innovation in business. The Covid-19 pandemic has redefined the necessity of implementing sustainable practices. This book looks at the process, implementation and evaluation of sustainable practices in social and commercial sectors in recent years. With case studies from different industries, the chapters explore and document creative applications of effective measures to chart out financial growth for the business while reducing carbon emissions, focusing on corporate social responsibility and working towards socio-economic sustainability for workers and communities, among others. They also examine how these innovative strategies can be scaled up and applied in diverse industries and for small and large businesses and in different economic environments. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in business strategy, financial strategy, and social inclusion. It will be especially of use to those working in the areas of corporate governance, corporate social responsibility, green marketing, corporate finance and organizational performance.

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The authors shed new light on strategies that capture the benefits of sustainability from an ecological, social and profitability standpoint in business, while explaining the strategic intent required for building marketing strategies that will provide a competitive advantage. The book harnesses the Triple Bottom Line concept by highlighting the significance of developing, refining, and implementing marketing strategies with a key focus on sustainability, in order to leave a positive impact upon the planet and people. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Advertising has often been the axis of debates. Opponents associate it with unrestrained materialism and manipulation. These debates alert perception and accommodation to important issues but fail to include those who ultimately serve as the most important arbiter of ethical practices i.e. the consumer. The book is based upon the premise that different people have different levels of approvals or disapprovals towards the ethical issues in advertising subject to their judgments. Hence it provides a new yardstick for the measurement of ethicality in advertising and its effectiveness. The issues covered are misleading aspects of advertising in form of puffery, deception and unfairness, phenomenon of surrogate advertising and regulatory aspects of advertising, etc. An insight has also been provided towards the other ethical issues like vulgarity, subliminal perceptions, stereotypes, etc. The study provides an implication to the advertisers, who are in the business of making profits, and leaving a word of caution for them to re-evaluate their communication strategies to come out with a new equation of advertising maintaining the balance of professionalism and ethics.