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Sustainability Marketing - New directions and practices (Hardcover)
Loot Price: R2,271
Discovery Miles 22 710
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Sustainability Marketing - New directions and practices (Hardcover)
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With changing business needs and increased levels of consumer
awareness concerning social and ecological issues, organisations
need to realign their profitability strategies in order to
demonstrate their engagement with sustainable practices.
Sustainability Marketing: New directions and practices explores how
an increase in customer's desire for sustainable products can form
a key part of new marketing strategies. The authors shed new light
on strategies that capture the benefits of sustainability from an
ecological, social and profitability standpoint in business, while
explaining the strategic intent required for building marketing
strategies that will provide a competitive advantage. The book
harnesses the Triple Bottom Line concept by highlighting the
significance of developing, refining, and implementing marketing
strategies with a key focus on sustainability, in order to leave a
positive impact upon the planet and people. Sustainability
Marketing provides solutions to scholars, marketers and decision
makers aiming to gain an advantage in businesses where
sustainability is increasingly prioritised.
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