Li likes looking at the sky and wonders what it's like up there, then she meets Miss Bee and asks if she can help her go to the bright planet she has been looking at. How can they go without a rocket, can they make their big adventure happen, and will they find their way back?

What makes the Apple iPhone "cool"? Bang & Olufsen and Samsung's televisions "beautiful"? Any of a wide variety of products and services "special"? The answer is not simply functionality or technology, for competitors' products are often as good.
"The Soul of Design" explores the uncanny power of some products to grab and hold attention--to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it--well, special. They argue that this "je ne sais quoi" arises from "plot"--the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities.
Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market.
Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.

This book is concerned with the physical aspects of molecular and electronic tunneling in biological systems, and the extent to which protein structure controls these events. The scope is very broad and this volume could almost be a textbook in biophysics. Both fundamental processes and the extrapolation to physiological events are stressed. The discussion sections are remarkably frank and offer insight into the basic problems confronting physists and chemists as they seek to apply their techniques to biological systems. This book on the physics of biomolecules reflects recent progress in understanding the biological function of the key protein molecules from detailed knowledge of their physics. New and exciting are the glasslike aspects of protein structures and the discussion of proteins as fractals. Other topics dealt with are low-temperature kinetics and reactivity, structure and charge exchange, and charge separation in photosynthetic reaction centers.

The popular education and adult literacy movements in Chile have historically represented competing paths toward a literate society: one born and nurtured through bitter nineteenth-century labor struggles, the other a compensatory effort by the modern state to limit the political potential of literacy. Robert Austin's book explores the contest between the state and popular education in three paradigmatic Latin American regimes: that of Eduardo Frei Montalva (Christian Democrat, 1964-70), Salvador Allende (Socialist, 1970-73) and Augusto Pinochet (Dictator, 1973-90). Robert Austin's engaging narrative captures the relationship between the Chilean state, formal and non-formal literacy, and popular education, from the demise of liberal capitalism to the consolidation of neoliberalism. This remarkable investigation of the dynamic link between the historical process, literacy, and pedagogy celebrates popular education's victory in securing the inclusion, and subsequent empowerment, of women and ethnic minorities. The State, Literacy, and Popular Education in Chile, 1964-1990 will be of great interest to political scientists, cultural historians, and scholars of education.

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

The Soviet Union and Cold War Neutrality and Nonalignment in Europe examines how the neutral European countries and the Soviet Union interacted after World War II. Amid the Cold War division of Europe into Western and Eastern blocs, several long-time neutral countries abandoned neutrality and joined NATO. Other countries remained neutral but were still perceived as a threat to the Soviet Union's sphere of influence. Based on extensive archival research, this volume offers state-of-the-art essays about relations between Europe's neutral states and the Soviet Union during the Cold War and how these relations were perceived by other powers.

The Soviet Union and Cold War Neutrality and Nonalignment in Europe examines neutral countries in Europe at a time when most contemporaries had little faith in neutrality. During the split between Western and Eastern blocs, several long-time neutral countries abandoned the policy of neutrality and joined NATO. Other countries which remained neutral were perceived as a threat to the Soviet Union's sphere of influence. Based on extensive archival research, this volume offers state-of-the-art research about the relations between Europe's neutral states and the Soviet Union during the Cold War and how these relations were perceived by other powers.