This text provides critical information to help organizations improve their emergency communications, including the tools, automation technology, and processes of crisis notification. To grasp the importance of emergency notification, imagine this scenario: A shooter is on the loose at a college campus. Chaos reigns. To contain the situation, campus personnel need to communicate immediately and efficiently, not only with the students, faculty, and staff, but also the local police, federal law enforcement, and media. Effective emergency notification makes things "right," it allows the right message to reach the right people at the right time—facilitating the right response. Emergency Notification explains how. This book offers must-know information for business security, senior management, human resources staff, government policymakers, and emergency planners, examining what, when, how, why, and with whom to communicate during crises. This text also covers risk communication, message mapping, information loading, audience comprehension, and practical issues like testing emergency notification systems.

Managing Business Communication Challenges During the Pandemic Outbreak
Are you prepared for the challenges for sustaining effective and successful communication during the pandemic? Disseminating information, coordinating people, adapting to changing circumstances and schedules, closures, quarantines, relocation, supply chain disruptions, production contingencies, delivery schedule modifications, HR information, and communicating with stakeholders, constituents, employees, community, general public, and the news media are all vital and difficult to sustain during pandemic. If you lead, manage, work for, or depend on business organizations, agencies, schools, companies, or other groups then this book is for you.

Keys for Media Relations for Every Public Relations Professional
This book will help prepare PR practitioners for survival and success in working with journalists and the news media. This book is an essential part of a PR practitioner's basic training manual for addressing the challenges of news media coverage (or lack thereof).
Included in the book are contributions and interviews with seasoned Public Relations subject matter experts who share their experience-based insights into how to enact effective media relations. This book also includes contributions from some of the leading Public Relations scholars in the world today. Finally, this book also includes contributions from several journalists and prominent professors of journalism to offer a rare insight from "the other perspective" that far too many PR students and PR practitioners have not taken the time to contemplate. Readers may also want to seek out additional training for media relations and working with the media including professionally overseen simulation activities where the PR practitioner is asked sample questions in front of rolling cameras and pressed by persistent queries of reporters followed by skillful debriefing to improve their performance.