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Hospitality Marketing Management (Hardcover, 6th edition): David C. Bojanic, Robert D. Reid Hospitality Marketing Management (Hardcover, 6th edition)
David C. Bojanic, Robert D. Reid
R2,127 Discovery Miles 21 270
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Hospitality Marketing Management, 6th EditionĀ explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

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