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The Global Foundations of Public Relations: Humanism, China and the
West explores the growing humanistic turn in public relations
processes and proposes that this has compelling parallels in the
roots of Chinese philosophies. As the leader of growth and power
across the Pacific Rim, public relations in China is not developing
in isolation from the West, but via mutual accommodations and
culturally complex interactions. By collecting cases and
reflections on PR practices from both Chinese and Western scholars,
the chapters propose that Chinese philosophies are playing a role
in the development of modern Chinese PR practices, and - focusing
less on the obvious differences and contracts - seek to highlight
their spiritual, philosophical and political confluences. The
conclusions drawn enhance and advance our understanding of public
relations globally. This innovative work is of interest to
educators and researchers in the fields of public relations,
strategic communications, and public diplomacy.
The public relations of "everything" takes the radical position
that public relations is a profoundly different creature than a
generation of its scholars and teachers have portrayed it. Today,
it is clearly no longer limited, if it ever has been, to the
management of communication in and between organizations. Rather,
it has become an activity engaged in by everyone, and for the most
basic human reasons: as an act of self-creation, self-expression,
and self-protection. The book challenges both popular dismissals
and ill-informed repudiations of public relations, as well as
academic and classroom misconceptions.
In the age of digitization and social media, everyone with a
smart phone, Twitter and Facebook accounts, and the will and skill
to use them, is in the media. The PR of everything the
ubiquitousness of public relations takes a perspective that is less
concerned with ideas of communication and information than with
experience and drama, a way of looking at public relations inside
out, upside down and from a micro rather than a macro level.
Based on a combination of the research of PR practice and
critical-thinking analysis of theory, and founded in the author s
extensive corporate experience, this book will be invaluable
reading for scholars and practitioners alike in Public Relations,
Communications and Social Media."
The year 2003 marked the tercentenary of the birth of Jonathan
Edwards (1703-1758), the man perpetually hailed as "America's most
original religious thinker." Edwards's impact, both on colonial
religious life and on the Anglo-American world of his day, was
internationally acknowledged, and his legacy for the century and a
half and more after his death in 1758 has been profound. Even to
this day, Edwards's life is studied and his writings consulted on a
global basis more than any other American theologian. The most
significant scholarly conference marking the Edwards tercentenary
took place in October 2003 at the Library of Congress in
Washington, D.C. The papers from that gathering are presented in
this volume. They represent much of the best and most recent work
being done on Edwards and reflect the wide diversity of approaches
to his life, thought, and legacy.
The public relations of "everything" takes the radical position
that public relations is a profoundly different creature than a
generation of its scholars and teachers have portrayed it. Today,
it is clearly no longer limited, if it ever has been, to the
management of communication in and between organizations. Rather,
it has become an activity engaged in by everyone, and for the most
basic human reasons: as an act of self-creation, self-expression,
and self-protection. The book challenges both popular dismissals
and ill-informed repudiations of public relations, as well as
academic and classroom misconceptions. In the age of digitization
and social media, everyone with a smart phone, Twitter and Facebook
accounts, and the will and skill to use them, is in the media. The
PR of everything - the ubiquitousness of public relations - takes a
perspective that is less concerned with ideas of communication and
information than with experience and drama, a way of looking at
public relations inside out, upside down and from a micro rather
than a macro level. Based on a combination of the research of PR
practice and critical-thinking analysis of theory, and founded in
the author's extensive corporate experience, this book will be
invaluable reading for scholars and practitioners alike in Public
Relations, Communications and Social Media.
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Chimeran (Paperback)
Robert E Brown
bundle available
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R334
Discovery Miles 3 340
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Ships in 10 - 15 working days
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