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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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The Public Relations of Everything - The Ancient, Modern and Postmodern Dramatic History of an Idea (Paperback)
Loot Price: R1,464
Discovery Miles 14 640
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The Public Relations of Everything - The Ancient, Modern and Postmodern Dramatic History of an Idea (Paperback)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
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The public relations of "everything" takes the radical position
that public relations is a profoundly different creature than a
generation of its scholars and teachers have portrayed it. Today,
it is clearly no longer limited, if it ever has been, to the
management of communication in and between organizations. Rather,
it has become an activity engaged in by everyone, and for the most
basic human reasons: as an act of self-creation, self-expression,
and self-protection. The book challenges both popular dismissals
and ill-informed repudiations of public relations, as well as
academic and classroom misconceptions. In the age of digitization
and social media, everyone with a smart phone, Twitter and Facebook
accounts, and the will and skill to use them, is in the media. The
PR of everything - the ubiquitousness of public relations - takes a
perspective that is less concerned with ideas of communication and
information than with experience and drama, a way of looking at
public relations inside out, upside down and from a micro rather
than a macro level. Based on a combination of the research of PR
practice and critical-thinking analysis of theory, and founded in
the author's extensive corporate experience, this book will be
invaluable reading for scholars and practitioners alike in Public
Relations, Communications and Social Media.
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