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Applied Sport Business Analytics With HKPropel Access provides a practical explanation of the use of data analytic metrics in sport, exploring selected techniques and tools as well as addressing fundamental applications of analytics within modern sports organizations. Current and aspiring sport managers will develop their understanding of how analytics can be used strategically to make data-informed decisions by selecting and translating data into evidence and meaningful metrics. The text begins with an introduction to the world of analytics, exploring the social, economic, and business foundations that form the history of data analytics. Different strategies used to make data-driven decisions are discussed to demonstrate the importance of analytics in a modern sport context. The text explains terms and methods that are typical in sport analytics, bridging the gap between sport managers and sport analysts to help them understand the perceptions and needs of one another. The text's focus on quantitative statistical analysis-with its exploration of modeling, predictive analytics, and forecasting-helps students learn how to analyze data and make use of it. Students will then learn to turn data into visual representations such as cluster diagrams to reveal clear results. With practical exercises that utilize five included datasets and are heavily support by related video tutorials delivered through HKPropel, even those without programming experience will learn how to program and transform complex statistical data into easy-to-understand visuals. Case studies exploring real-world scenarios-including player position analysis in women's professional basketball, esport player popularity and market analysis, and prospective player evaluation for the NFL draft-examine managerial implications to help develop understanding of what questions to ask, how to interpret data, and how to use data to make informed decisions. Finally, an in-depth look at how cutting-edge analytics mechanisms were used to analyze over one million tweets associated with the NBA over an entire season will illustrate how to successfully work with large amounts of data to achieve results. Concepts throughout the book are made easy to understand through exercises, datasets, and video lectures on key topics, all accessible through HKPropel. These tools combine to provide valuable experience and practical understanding. Interview With a Professional sidebars offer additional real-world glimpses into the use of analytics by practitioners in sport business. Applied Sport Business Analytics will provide a broader and deeper knowledge of the use of sport analytics for aspiring sport managers, data analysts, and practitioners alike. It will prepare them to translate metrics in a useful way that allows them to make data-informed and data-driven decisions to achieve desired outcomes in their organization. Note: A code for accessing HKPropel is included with all new print books.
"Fundamentals of Sport Management "presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or practice in the field. An excellent reference for students or professionals, Fundamentals of Sport Management offers insights into the exciting field, the impact of the sport industry, and the possibilities for employment in sport. Written by an author team with experience in both the academic world and sport industry, "Fundamentals of Sport Management" combines introductory concepts with practical information in sport management. The text begins with a discussion of the origins and development of the field, professional associations, essential components of professional preparation, and potential paths to employment. The various chapters in the text cover everything from managerial principles and sport policy to marketing, economics, and ethics in sport. By presenting an overview of the areas involved in sport management, the text allows readers to focus their efforts to prepare for further study, research, and career opportunities. Throughout the text, unique learning features keep readers engaged with the content and focused on key information: - Chapter objectives and opening scenarios introduce important concepts in each chapter. - Management Insights explain the background of relevant sport management issues. - Quick Facts highlight surprising facts about sport management. - International Application sidebars detail the global significance of and global applications for sport business. - Success Story segments profile individuals working in sport management. - Quotes offer meaningful insights from experts in the field. - The Short of It sections present summaries at the end of each chapter. Appendixes include a list of online and print resources for further study as well as tips on applying the principles of sport management to various positions in the sport industry. These features and resources will help build enthusiasm among readers and open their eyes to the opportunities in the field. Concise, informative, and practical, "Fundamentals of Sport Management "addresses the academic foundations of the field for a broad audience while providing real-world examples of sport management. This resource is ideal for those engaging in the field of study for the first time (such as high school and undergraduate students) or those seeking an overview of the career options available in sport management (such as professionals exploring a career change). For practitioners, "Fundamentals of Sport Management" makes a quick reference for basic information on a range of areas in sport management. This text is part of Human Kinetics' Fundamentals of Sport and Exercise Science series. The series helps students and professionals understand the basic topics, goals, and applications of the many subdisciplines in kinesiology. This and other books in the series provide a solid grounding that readers can use as a jumping-off point for further study.
Sport has the incredible power to positively influence the world, and it is with this in mind that the field of Sport for Development and Peace (SDP) has seen tremendous growth over the years. Sport can strengthen social ties, advance human rights, aid economic development, promote inclusion, and more. In Sport for Development and Peace: Foundations and Applications, internationally-recognized SDP experts offer their insights, perspectives, and experiences on a range of topics within the field. The first part of the text focuses on the foundations of SDP, addressing its history, sociological aspects, specific goals-such as development, inclusion, sport participation, and conflict resolution-and political and economic implications. It closes with an evaluation and assessment of SDP programs. The second part examines the application of SDP by providing examples and insights into government involvement in SDP, not-for-profit organizations, and corporate and for-profit enterprises. Finally, the book concludes with a discussion of current trends and future implications of SDP. Written for current and future SDP managers, developers, and administrators, from the student to the professional, Sport for Development and Peace offers a comprehensive look at the many substantive and interconnected SDP topics in order to positively impact this fast-growing field.
Sport has the incredible power to positively influence the world, and it is with this in mind that the field of Sport for Development and Peace (SDP) has seen tremendous growth over the years. Sport can strengthen social ties, advance human rights, aid economic development, promote inclusion, and more. In Sport for Development and Peace: Foundations and Applications, internationally-recognized SDP experts offer their insights, perspectives, and experiences on a range of topics within the field. The first part of the text focuses on the foundations of SDP, addressing its history, sociological aspects, specific goals-such as development, inclusion, sport participation, and conflict resolution-and political and economic implications. It closes with an evaluation and assessment of SDP programs. The second part examines the application of SDP by providing examples and insights into government involvement in SDP, not-for-profit organizations, and corporate and for-profit enterprises. Finally, the book concludes with a discussion of current trends and future implications of SDP. Written for current and future SDP managers, developers, and administrators, from the student to the professional, Sport for Development and Peace offers a comprehensive look at the many substantive and interconnected SDP topics in order to positively impact this fast-growing field.
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