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When Robert and Michael, a pair of starry-eyed twins see a Boeing 707 at an airport in the mid-1960s, it’s love at first sight. But who's going to one day pay for their dream to work in aviation? This is apartheid South Africa. Coloured boys can't eat alongside white people, let alone jet off to Paris and study aeronautical engineering! But in high school they discover an unlikely aptitude for French. Armed with scholarships, they head off to Paris and their once ordinary lives are changed forever.
Go on, admit it: most of the business documents that cross your desk
really test your patience. If you're brave enough, you'll skim through
them in an attempt to capture the key points. More often than not,
you'll find them or throw them into the bin.
It's a fundamental set of techniques that you'll be able to apply to all kinds of business writing - letters, e-mails, reports, memos, websites, business plans, forms, sign boards and even graphs. Read This! Will demolish many of the enduring myths that many of us hold dear about business writing - for example, that Times New Roman is the best font, that you must always start a letter with Thank you, or that a report must always have a conclusion at the end.
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