This volume examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

One of Gover's key novels, Poorboy at the Party, runs against the publicly sold and traded American Dream, where a party among privileged kids breaks down into a orgy of sex and destruction. Randy, a social-climbing college kid attends a party populated by a combination of old and new money kids who should be Randy's peers by any definition other than wealth. Even though they share the same educational background, poor boy Randy becomes an immediate outcast in this tight-set, narrow-minded heirs to American power.

Can the planets predict economic conditions? In the second edition of Time and Money, best-selling author Robert Gover links the planets to major economic turning points in US history, going back to Columbus. Using planetary patterns that coincide with past economic hard times and social upheavals, Gover reveals why the 2000-teens are going to be the most horrendous decade in US history.

The original version has finally been restored restored. ... Jimmy is a college boy who thinks he knows all about sex-until he meets Kitten. She is dazzled by the hundred-dollar wad he is carrying in his pocket and is prepared to go to any lengths for it. This is the story of a riotous, crazy weekend for two young people from different ends of the American social scale.

Bestselling author Robert Gover tells the story of two brothers inseparable as children whose adult paths through life could hardly be more different. They reunite late in their lives, one a multi-millionaire, the other coming from skid row. Their reunion brings surprising consequences for both. "Two Brothers is by turns a love story, an updated Prince and the Pauper, a thriller, and an economic overview of a rocky American economy. A wonderful achievement." - Michael Lee, Literary Editor The Cape Cod Voice, member of the National Book Critics Circle.

Twelve year-old Jane Doyle is escaping an oppressive North Carolina group home. Sixty-three year-old Dick Steel is grieving the death of his beloved wife and coping with insurmountable medical bills. When Dick packs his van for a cross-country drive to California, Jane stows onboard. She threatens to accuse Dick of rape if he turns her over to the police. It's a stalemate until Dick learns that Jane is fleeing people who will sell her into an overseas sex slavery operation. Halfway across America, Dick decides to make a stand. This odd couple from society's demographic fringe must deal with those determined to recapture Jane to save their own skins.