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International Place Branding Yearbook 2011 - Managing Reputational Risk (Hardcover, New) Loot Price: R1,256
Discovery Miles 12 560
International Place Branding Yearbook 2011 - Managing Reputational Risk (Hardcover, New): Frank M. Go, Robert Govers

International Place Branding Yearbook 2011 - Managing Reputational Risk (Hardcover, New)

Frank M. Go, Robert Govers

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Loot Price R1,256 Discovery Miles 12 560 | Repayment Terms: R118 pm x 12*

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This volume examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: September 2011
First published: 2011
Authors: Frank M. Go • Robert Govers
Dimensions: 235 x 155 x 21mm (L x W x T)
Format: Hardcover
Pages: 213
Edition: New
ISBN-13: 978-0-230-27953-7
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Earth & environment > Regional & area planning > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-230-27953-8
Barcode: 9780230279537

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