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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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International Place Branding Yearbook 2011 - Managing Reputational Risk (Hardcover, New) Loot Price: R1,385

Discovery Miles 13 850

Repayment Terms: R130 pm x 12*

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International Place Branding Yearbook 2011 - Managing Reputational Risk (Hardcover, New): Frank M. Go, Robert Govers

International Place Branding Yearbook 2011 - Managing Reputational Risk (Hardcover, New)

Frank M. Go, Robert Govers

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Loot Price R1,385 Discovery Miles 13 850 | Repayment Terms: R130 pm x 12*

Expected to ship within 12 - 17 working days

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This volume examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	September 2011
First published:	2011
Authors:	Frank M. Go • Robert Govers
Dimensions:	235 x 155 x 21mm (L x W x T)
Format:	Hardcover
Pages:	213
Edition:	New
ISBN-13:	978-0-230-27953-7
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Earth & environment > Regional & area planning > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	0-230-27953-8
Barcode:	9780230279537