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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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International Place Branding Yearbook 2011 - Managing Reputational Risk (Hardcover, New)
Loot Price: R1,285
Discovery Miles 12 850
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International Place Branding Yearbook 2011 - Managing Reputational Risk (Hardcover, New)
Expected to ship within 12 - 17 working days
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This volume examines the case for applying brand and marketing
strategies and tactics to the economic, social, political and
cultural development of places such as communities, villages,
towns, cities, regions, countries, academic institutions and other
locations to help them compete in the global, national and local
markets.
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