European economies are becoming increasingly integrated, and at the same time, the world economy is becoming global. This has raised questions about the specific strategies followed by transnational companies. It also raises the issue of whether the drive towards integration is compatible with that towards globalization strategies; whether, and to what extent, they strengthen each other. "European Integration and Global Corporate Strategies" explores the links between the options of world-wide globalization and European integration which are open to today's corporations, highlighting whether there are conflicts or complementaries between them. The book is divided into two parts: the first part looks at specific mechanisms and trends of globalization in the context of changes due to European integration. The second part considers the role of innovation and technology diffusion as part of the integration and globalization strategies. All the contributors are experts from Britain, Italy, the Netherlands and Spain. This book should be of particular interest to students and researchers in the fields of business, economics, politics and European studies.

In economics the dominant framework for exploring the structure of market economies is provided by the neoclassical school of thought. This text aims to show how neoclassical theory is used to model market mechanisms, both in particular markets and in the market economy as a whole. Underpinning this analysis is an examination of what neoclassical economists regard as key decision makers in a market economy, namely households and firms. In analysing these demand and supply activities, this text aims to provide an introduction to the microeconomics of markets, that is, the behaviour of individual units of economic activity. However, individuals do not behave as independent entities in the economy. They make economic decisions in the context of a variety of institutional structures. The text presents an alternative to neoclassicism by introducing the institutionalist perspective of economic thought. In this approach the social interactions between individuals are placed at the heart of economic activity. Perspectives are presented as a critique of neoclassical economics by providing an appraisal of neoclassical theory and developing an alternative.