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Showing 1 - 6 of
6 matches in All Departments
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Design-inspired Innovation (Paperback)
James M. Utterback, Sten Ekman, Susan Walsh Sanderson, Bengt-Arne Vedin, Roberto Verganti, …
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R1,200
Discovery Miles 12 000
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Ships in 12 - 17 working days
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When an innovation is inspired by design, it transcends technology
and utility. The design delights the user, seamlessly integrating
the physical object, a service, and its use into something whole. A
design-inspired innovation is so simple that it becomes an
extension of the user. It creates meaning and a new language.
Design-Inspired Innovation takes a unique look at the intersection
between design and innovation, and explores the novel ways in which
designers are contributing to the development of products and
services. The book's scope is international, with emphasis on
design activities in Boston, England, Sweden, and Milan. Through a
rich variety of cases and cultural prisms, the book extends the
traditional design viewpoint and stretches the context of
industrial design to question -- and answer -- what design is
really all about. It gives readers tools for inspiration, and shows
how design can change language and even create human possibilities.
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Design-inspired Innovation (Hardcover)
James M. Utterback, Sten Ekman, Susan Walsh Sanderson, Bengt-Arne Vedin, Roberto Verganti, …
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R2,787
Discovery Miles 27 870
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Ships in 10 - 15 working days
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When an innovation is inspired by design, it transcends technology
and utility. The design delights the user, seamlessly integrating
the physical object, a service, and its use into something whole. A
design-inspired innovation is so simple that it becomes an
extension of the user. It creates meaning and a new language.
Design-Inspired Innovation takes a unique look at the intersection
between design and innovation, and explores the novel ways in which
designers are contributing to the development of products and
services. The book's scope is international, with emphasis on
design activities in Boston, England, Sweden, and Milan. Through a
rich variety of cases and cultural prisms, the book extends the
traditional design viewpoint and stretches the context of
industrial design to question -- and answer -- what design is
really all about. It gives readers tools for inspiration, and shows
how design can change language and even create human possibilities.
In a world undergoing continuous change, organizations find
themselves facing the challenge of how to keep innovating to stay
competitive. Inside any organization, people are the cornerstone on
which innovation rests and builds, yet it is ever more difficult to
engage everyone in designing their organization. This book explores
and discusses how employees can be engaged digitally to assist
innovation initiatives and lead to organizational transformation.
Storymaking and Organizational Transformation is based on the
research activities of the platform IDeaLs during the year 2020 and
provides a perspective on how employees can be helped to understand
and even contribute to organizational innovation spontaneously. The
book contributes to advancing understanding of engagement from two
main perspectives: first, the authors introduce an approach based
on storymaking; second, six cases are studied in depth and the
application of the digital storymaking approach is explained. The
authors introduce new ways of organizing in a context of ongoing
change, as they bring forth the idea that engagement is a
continuous practice of designing meaningful narratives which
connect people and evolve along with them. The book will appeal to
both academics and practitioners across management fields. Scholars
of innovation management and organization sciences will benefit
from the extensive review of organizational transformation and
innovation from a sensemaking perspective, whilst the practical,
case studies provide a valuable resource for practitioners looking
to effect change and manage transformation.
Until now, the literature on innovation has focused either on
radical innovation pushed by technology or incremental innovation
pulled by the market. In Design-Driven Innovation: How to Compete
by Radically Innovating the Meaning of Products, Roberto Verganti
introduces a third strategy, a radical shift in perspective that
introduces a bold new way of competing. Design-driven innovations
do not come from the market; they create new markets. They don't
push new technologies; they push new meanings. It's about having a
vision, and taking that vision to your customers. Think of
game-changers like Nintendo's Wii or Apple's iPod. They overturned
our understanding of what a video game means and how we listen to
music. Customers had not asked for these new meanings, but once
they experienced them, it was love at first sight. But where does
the vision come from? With fascinating examples from leading
European and American companies, Verganti shows that for truly
breakthrough products and services, we must look beyond customers
and users to those he calls "interpreters" - the experts who deeply
understand and shape the markets they work in. Design-Driven
Innovation offers a provocative new view of innovation thinking and
practice.
As society faces significant disruptions, the need for
transformative innovation has never been more vital. However, this
urgency is challenged in the digital era, characterized by
incessant new technologies, extreme connectivity, and data
transparency. Leaders seeking transformative innovation in the
digital era face a new dilemma: socially orchestrating the
synchronization of ideas that simultaneously encourages collective
action. IDeaLs - Innovation and Design as Leadership - was
established to research this conundrum. Inspired by the actual
transformation journeys of multinational companies, and based on
research with 7 global companies, IDeaLs explores how re-framing
our traditional theories through the lens of Humanism reveals
opportunities for a more integrated approach to engaging people for
systemic change. To empower innovation leaders, the dimensions of
IDeaLs build a scaffold for systemic awareness and conscious intent
called Design-Driven Transformation. This evolving research agenda
aims to examine in-depth the potency of an integrated approach,
laying a foundation for more systemic ways to engage people and
transform existing situations into preferred futures.
A more powerful innovation, which seeks to discover not how things
work but why we need things. The standard text on innovation
advises would-be innovators to conduct creative brainstorming
sessions and seek input from outsiders-users or communities. This
kind of innovating can be effective at improving products but not
at capturing bigger opportunities in the marketplace. In this book
Roberto Verganti offers a new approach-one that does not set out to
solve existing problems but to find breakthrough meaningful
experiences. There is no brainstorming-which produces too many
ideas, unfiltered-but a vision, subject to criticism. It does not
come from outsiders but from one person's unique interpretation.
The alternate path to innovation mapped by Verganti aims to
discover not how things work but why we need things. It gives
customers something more meaningful-something they can love.
Verganti describes the work of companies, including Nest Labs,
Apple, Yankee Candle, and Philips Healthcare, that have created
successful businesses by doing just this. Nest Labs, for example,
didn't create a more advanced programmable thermostat, because
people don't love to program their home appliances. Nest's
thermostat learns the habits of the household and bases its
temperature settings accordingly. Verganti discusses principles and
practices, methods and implementation. The process begins with a
vision and proceeds through developmental criticism, first from a
sparring partner and then from a circle of radical thinkers, then
from external experts and interpreters, and only then from users.
Innovation driven by meaning is the way to create value in our
current world, where ideas are abundant but novel visions are rare.
If something is meaningful for both the people who create it and
the people who consume it, business value follows.
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