'A master psychologist - cycling's answer to Brian Clough.' MARK CAVENDISH The inside story of Mark Cavendish's Rainbow Jersey Winning World Title of 2011 Twenty five years ago, British road cycling was in the doldrums: today it is at the top of the world thanks to Bradley Wiggins, Chris Froome, Geraint Thomas and the sprinter who has bridged all their careers - the Manx Missile, Mark Cavendish. British cycling has become that rare beast, a story of sporting success built from the bottom up. Project Rainbow is the story of this sport's meteoric rise, told by one of its key figures, culminating in Cavendish's world road race title in 2011. As GB Elite Road Coach and former Team Sky Performance Manager, Rod Ellingworth was one of the most important men behind this incredible rise. Here, one of the chief architects of this amazing journey, tells the inside story of both teams' advance to the top. With an introduction by Mark Cavendish.