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Following consistent and rapid general economic growth, Pacific Rim
countries have grown as a major force in sports. Australia, China,
Japan and Korea populated the top ten medals list at the 2012
London Olympics. Pacific Rim countries are major consumers of
international sports and domestic professional sports have expanded
continuously over time. Nippon Professional Baseball and the Korean
Baseball Organization are the second and third largest baseball
leagues measured by attendance and revenue following Major League
Baseball in the U.S. This book also includes event studies of team
ownership, assessment of human capital markets, analysis of the
relationship between attendance and competitive balance, the
components of fan demand in common the world over, and business
decisions concerning attendance and pricing. There is already
demand for comprehensive study of the sports business in the
Pacific Rim as witnessed by this growth. This book will be of
interest of researchers studying and/or teaching in the fields of
sports economics and sports management as well as a general
audience interested in business governance around the world.
In "15 Sports Myths and Why They're Wrong," authors Rodney Fort and
Jason Winfree apply sharp economic analysis to bust some of the
most widespread urban legends about college and professional
athletics.
Each chapter takes apart a common misconception, showing how the
assumptions behind it fail to add up. Fort and Winfree reveal how
these myths perpetuate themselves and, ultimately, how they serve a
handful of powerful parties--such as franchise owners, reporters,
and players--at the expense of the larger community of sports fans.
From the idea that team owners and managers are inept to the notion
that revenue-generating college sports pay for athletics that don't
attract fans (and their cash), "15 Sports Myths and Why They're
Wrong" strips down pervasive accounts of how our favorite games
function, allowing us to look at them in a new, more informed way.
Fort and Winfree argue that substituting the intuitive appeal of
emotionally charged myths with rigorous, informed explanations
weakens the power of these tall tales and their tight hold on the
sports we love. Readers will emerge with a clearer picture of the
forces at work within the sports world and a better understanding
of why these myths matter--and are worthy of a takedown.
Following consistent and rapid general economic growth, Pacific Rim
countries have grown as a major force in sports. Australia, China,
Japan and Korea populated the top ten medals list at the 2012
London Olympics. Pacific Rim countries are major consumers of
international sports and domestic professional sports have expanded
continuously over time. Nippon Professional Baseball and the Korean
Baseball Organization are the second and third largest baseball
leagues measured by attendance and revenue following Major League
Baseball in the U.S. This book also includes event studies of team
ownership, assessment of human capital markets, analysis of the
relationship between attendance and competitive balance, the
components of fan demand in common the world over, and business
decisions concerning attendance and pricing. There is already
demand for comprehensive study of the sports business in the
Pacific Rim as witnessed by this growth. This book will be of
interest of researchers studying and/or teaching in the fields of
sports economics and sports management as well as a general
audience interested in business governance around the world.
In "Two Sports Myths and Why They're Wrong," authors Rodney Fort
and Jason Winfree apply sharp economic analysis to bust a couple of
the most widespread urban legends about professional athletics.
Exploring the claim that player salary demands increase ticket
prices and asking whether Major League Baseball should emulate the
National Football League, this quick read gives us a taste of "15
Sports Myths and Why They're Wrong," forthcoming from Stanford
University Press this September.
Fort and Winfree take apart these common misconceptions, showing
how the assumptions behind them fail to add up. They reveal how
these myths perpetuate themselves, substituting the intuitive
appeal of emotionally charged myths with rigorous, informed
explanations that weaken their potency and loosen their grip on the
sports we love.
"Two Sports Myths" breakdown these tall tales just in time for the
MLB All-Star Game and will leave you wondering what other myths
will be on the chopping block later this fall.
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