Concise overview of the research field, saves time for researchers Written by expert authority on the topic Covers a topic of growing interest to business scholars and beyond

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors' specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors' specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.

From the hosts of the popular podcast and tv show Men in Blazers, comes their completely scientific, 100% definitive, defend-to-the-death list of the greatest soccer players of all time. Every fan has their own list of the 100 soccer players they consider the greatest ever to play the game. A list based on triumphs, sublime moments of skill, superhuman tenacity, and telenovela-esque backstories. To the list-maker, that 100 feels objective. Unequivocal. An absolute truth. This is one such list. Written with the same signature Men in Blazers humor found in their New York Times bestseller Encyclopedia Blazertannica, and accompanied by Nate Kitch's iconic photographic illustrations, Men in Blazers share the stories of household names like David Beckham and Alex Morgan, along with cult icons such as Garrincha, the Brazilian star of the 1960s who was born with one leg six inches shorter than the other, and Briana Scurry, a trailblazer who paved a path for young Black soccer-playing women. Page by page, you will revel in the depictions of players you adore, discover tales you have never heard, and experience vivid stories of dreams, loyalty, perseverance, creativity, and luck. Together, they form an alternative telling of the history of soccer, tracing the evolution of the men's and women's games around the globe, one unlikely, unbelievable, unforgettable career at a time. Thanks to the transcendent career arcs depicted within, Gods of Soccer is rife with tales that will make readers' hearts soar. Encourage them to dream. And then quickly rush off to make their own lists. FOR READERS OF: Complete Book of Soccer, The Baseball 100, Encyclopedia Blazertannica, and Reborn in the USA A COMPANION TO MEN IN BLAZERS PODCAST AND SHOWS: This is the perfect companion for avid fans of the Men in Blazers podcast, one of the largest soccer podcasts in the world, and their weekly NBC show. A GREAT GIFT: Surprise the soccer fans in your life or introduce someone to the sport with God's of Soccer. This will make a fantastic gift for both novice and die-hard players and soccer fans of all ages.

An unlikely cast of characters reinterprets the first five books of the Bible, as divided into the 54 Torah portions that are traditionally read over the course of the year. Writers include: Damon Lindelof, creator of the television series Lost (on Abraham's binding of Issac); essayist Sloane Crosley on the Ten Plagues; novelist Aimee Bender on the Tower of Babel; and Joshua Foer on Esau's brotherly spat with Jacob. Other contributors include actor/director Josh Radnor (How I Met Your Mother); Go the F**k to Sleep's Adam Mansbach; Pulitzer Prize-winning playwright David Auburn; Sam Lipsyte; Rebecca Odes; Susan Dominus; A.J. Jacobs; and more.