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Nachfragerorientierte Praferenzmessung - Bestimmung Zielgruppenspezifischer Eigenschaftssets Auf Basis Von Kundenbedurfnissen... Nachfragerorientierte Praferenzmessung - Bestimmung Zielgruppenspezifischer Eigenschaftssets Auf Basis Von Kundenbedurfnissen (German, Hardcover, 2007 ed.)
Prof Dr Roland Helm; Michael Steiner
R2,442 Discovery Miles 24 420
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Michael Steiner analysiert die gangigen Methoden zur Bestimmung von Eigenschaftssets als Basis der Praferenzmessung und entwickelt ein verbessertes Verfahren, das die Ermittlung der Kundenbedurfnisse bereits in der Phase der Ideengenerierung bzw. der Problemdefinition ermoglicht. Damit leistet er einen entscheidenden Beitrag zur Verringerung des Floprisikos bei der Neuproduktentwicklung."

Strukturen Und Strategien in Einem Innovationssystem - Das Beispiel Jena (Paperback): Reinhard Meckl, Roland Helm, Uwe Cantner Strukturen Und Strategien in Einem Innovationssystem - Das Beispiel Jena (Paperback)
Reinhard Meckl, Roland Helm, Uwe Cantner
R1,290 R1,189 Discovery Miles 11 890 Save R101 (8%) Out of stock
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