Existing international law is capable to govern the "war on terror" also in the aftermath of September 11, 2001. The standards generally applicable to targeted killings are those of human rights law. Force may be used in order to address immediate threats, preventive killings are permitted under strict preconditions but targeted killings are prohibited. In the context of armed conflicts, these standards are complemented by international humanitarian law as "lex specialis." Civilians may only be targeted while directly taking part in hostilities and posing a threat to the adversary. Also in Israel and the Occupied Territory, these standards apply. Contrary to the Israeli Supreme Court's view, international humanitarian law is not complemented by human rights law, but human rights law is - to some degree - complemented by international humanitarian law. According to these standards, many killings which would be legal according to the Israeli Supreme Court violate international law.

Existing international law is capable to govern the "war on terror" also in the aftermath of September 11, 2001. The standards generally applicable to targeted killings are those of human rights law. Force may be used in order to address immediate threats, preventive killings are permitted under strict preconditions but targeted killings are prohibited. In the context of armed conflicts, these standards are complemented by international humanitarian law as lex specialis. Civilians may only be targeted while directly taking part in hostilities and posing a threat to the adversary. Also in Israel and the Occupied Territory, these standards apply. Contrary to the Israeli Supreme Court's view, international humanitarian law is not complemented by human rights law, but human rights law is - to some degree - complemented by international humanitarian law. According to these standards, many killings which would be legal according to the Israeli Supreme Court violate international law.

Bislang existiert nur wenig wissenschaftliche Literatur, da Product Placement erst seit kurzem als Forschungsgegenstand entdeckt und bearbeitet wurde. In dem vorliegenden Buch soll insbesondere die Verkn pfung von Product Placement Ma nahmen mit den hochaktuellen Themen TV-Kochshows und Kochkursen aufgezeigt und dabei Wirkungsweisen der Kaufentscheidungsprozesse von TV-Kochshowzusehern und Kochkursteilnehmern analysiert werden. Dar ber hinaus sollen Interessierte Leser, Marketing-Manager und F hrungskr fte rechtliche Aspekte n her gebracht werden und M glichkeiten im Kommunikations-Mix aufgezeigt bekommen. Folgenden Fragen werden beantwortet: Wie weit beeinflusst das Product Placement in TV-Kochshows und Kochkursen, das Kaufverhalten von TV-Kochshowzuseher und Kochkursteilnehmer? Wie weit nutzen TV- Kochshowzuseher und Kochkursteilnehmer das Internet f r den Kauf von K chenzubeh r aus Edelstahl? Wie wirkungsvoll sind Newsletter von relevanten Unternehmen? Neben der klassischen Literaturrecherche st tzt sich der Autor im Wesentlichen auf seine empirische Untersuchung.