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This book examines the concepts of open innovation, crowdsourcing
and co-creation from a holistic point of view and analyzes them
considering their suitability to the tourism industry. Methods,
theories and models are discussed and examined regarding their
practical applicability in tourism. The book illustrates the
theoretical mechanisms and principles of Open Innovation,
Crowdsourcing and Co-creation with case studies and best practices
examples. In addition to the scientific target group, the book is a
useful resource for managers of the entire tourism industry. First,
the book presents the theoretical fundamentals and concepts in 11
specific chapters. This basis is then enriched by three parts with
case studies, focusing on information, creation and provision
respectively. Finally in a concluding part the editors sum up the
book and give an outlook on the implications, learnings and future
perspectives of open innovation, crowdsourcing and collaborative
consumption in the tourism industry.
Access to large data sets has led to a paradigm shift in the
tourism research landscape. Big data is enabling a new form of
knowledge gain, while at the same time shaking the epistemological
foundations and requiring new methods and analysis approaches. It
allows for interdisciplinary cooperation between computer sciences
and social and economic sciences, and complements the traditional
research approaches. This book provides a broad basis for the
practical application of data science approaches such as machine
learning, text mining, social network analysis, and many more,
which are essential for interdisciplinary tourism research. Each
method is presented in principle, viewed analytically, and its
advantages and disadvantages are weighed up and typical fields of
application are presented. The correct methodical application is
presented with a "how-to" approach, together with code examples,
allowing a wider reader base including researchers, practitioners,
and students entering the field. The book is a very well-structured
introduction to data science - not only in tourism - and its
methodological foundations, accompanied by well-chosen practical
cases. It underlines an important insight: data are only
representations of reality, you need methodological skills and
domain background to derive knowledge from them - Hannes Werthner,
Vienna University of Technology Roman Egger has accomplished a
difficult but necessary task: make clear how data science can
practically support and foster travel and tourism research and
applications. The book offers a well-taught collection of chapters
giving a comprehensive and deep account of AI and data science for
tourism - Francesco Ricci, Free University of Bozen-Bolzano This
well-structured and easy-to-read book provides a comprehensive
overview of data science in tourism. It contributes largely to the
methodological repository beyond traditional methods. - Rob Law,
University of Macau
eTourism Case Studies bridges the gap in contemporary literature by
carefully examining marketing and management issues of many
international companies that have successfully implemented eTourism
solutions. Divided into six sections this book explores the newest
developments in this field, introducing and discussing emerging
trends, approaches, models and paradigms, providing visions for the
future of eTourism and supporting discussion and elaboration with
the help of thorough pedagogic aids. With contributions from
leading global experts both from the industry and academia, each
case follows a rigid structure, with features such as bulleted
summaries and review questions, as well as each section having its
own thorough introduction and conclusion written by the editors,
highlighting the key issues and theories. This is the first book of
its kind to bring together cases highlighting best practice and
methods for exploiting ICT in the tourism industry, from
international market leaders.
This book examines the concepts of open innovation, crowdsourcing
and co-creation from a holistic point of view and analyzes them
considering their suitability to the tourism industry. Methods,
theories and models are discussed and examined regarding their
practical applicability in tourism. The book illustrates the
theoretical mechanisms and principles of Open Innovation,
Crowdsourcing and Co-creation with case studies and best practices
examples. In addition to the scientific target group, the book is a
useful resource for managers of the entire tourism industry. First,
the book presents the theoretical fundamentals and concepts in 11
specific chapters. This basis is then enriched by three parts with
case studies, focusing on information, creation and provision
respectively. Finally in a concluding part the editors sum up the
book and give an outlook on the implications, learnings and future
perspectives of open innovation, crowdsourcing and collaborative
consumption in the tourism industry.
Ziel der Autoren ist es, Mechanismen und Prinzipien des Social Webs
im Tourismus aufzuzeigen. Neben den theoretischen Grundlagen erl
utern sie die praktischen Anwendungen und illustrieren das Thema
anhand vieler Best-Practice-Beispiele. Leser erfahren, welche
Bedeutung das Social Web und seine grundlegenden Mechanismen haben,
so dass Internet-Aktivit ten besser geplant und an neue
Entwicklungen angepasst werden k nnen. F r Akteure in der
Tourismusbranche, aber auch Wissenschaftler, die einen Einstieg in
die touristische Praxis des Social Web suchen.
eTourism Case Studies bridges the gap in contemporary literature by
carefully examining marketing and management issues of many
international companies that have successfully implemented eTourism
solutions. Divided into six sections this book explores the newest
developments in this field, introducing and discussing emerging
trends, approaches, models and paradigms, providing visions for the
future of eTourism and supporting discussion and elaboration with
the help of thorough pedagogic aids. With contributions from
leading global experts both from the industry and academia, each
case follows a rigid structure, with features such as bulleted
summaries and review questions, as well as each section having its
own thorough introduction and conclusion written by the editors,
highlighting the key issues and theories. This is the first book of
its kind to bring together cases highlighting best practice and
methods for exploiting ICT in the tourism industry, from
international market leaders.
Ziel der Autoren ist es, Mechanismen und Prinzipien des Social Webs
im Tourismus aufzuzeigen. Neben den theoretischen Grundlagen
erlautern sie die praktischen Anwendungen und illustrieren das
Thema anhand vieler Best-Practice-Beispiele. Leser erfahren, welche
Bedeutung das Social Web und seine grundlegenden Mechanismen haben,
so dass Internet-Aktivitaten besser geplant und an neue
Entwicklungen angepasst werden konnen. Fur Akteure in der
Tourismusbranche, aber auch Wissenschaftler, die einen Einstieg in
die touristische Praxis des Social Web suchen."
Die Autoren des Sammelbandes stellen die theoretischen Grundlagen
und Konzepte des mTourism vor und evaluieren Applikationen und
Losungen, die fur konkrete Anwendungsfalle entwickelt wurden.
Zahlreiche Fallbeispiele geben analytisch aufbereitet Einblicke in
Systeme, die bereits erfolgreich am Markt etabliert sind."
Proceedings of the ISCONTOUR The aim of the International Student
Conference in Tourism Research (ISCONTOUR) is thus to offer
students a unique platform to present their research and to
establish a mutual knowledge transfer forum for attendees from
academia, industry, government and other organisations. The annual
conference, wich is jointly organised by the IMC University of
Applied Sciences Krems and the Salzburg University of Applied
Sciences, will take place alternatively at the locations Salzburg
and Krems. The conference research chairs are Prof. (FH) Dr. Roman
Egger (Salzburg University of Applied Sciences) and Prof. (FH) Mag.
Christian Maurer (University of Applied Sciences Krems). The target
audience include international students (also PhDs), graduates,
teachers and lecturers from the field of tourism and leisure
management as well as companies and anyone interested in the
conference topic areas. Issues to be covered at the conference
include the following areas within a tourism context: Marketing
& Management Tourism Product Development & Sustainability
Information and Communication Technologies
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