|
|
Showing 1 - 13 of
13 matches in All Departments
Access to large data sets has led to a paradigm shift in the
tourism research landscape. Big data is enabling a new form of
knowledge gain, while at the same time shaking the epistemological
foundations and requiring new methods and analysis approaches. It
allows for interdisciplinary cooperation between computer sciences
and social and economic sciences, and complements the traditional
research approaches. This book provides a broad basis for the
practical application of data science approaches such as machine
learning, text mining, social network analysis, and many more,
which are essential for interdisciplinary tourism research. Each
method is presented in principle, viewed analytically, and its
advantages and disadvantages are weighed up and typical fields of
application are presented. The correct methodical application is
presented with a "how-to" approach, together with code examples,
allowing a wider reader base including researchers, practitioners,
and students entering the field. The book is a very well-structured
introduction to data science - not only in tourism - and its
methodological foundations, accompanied by well-chosen practical
cases. It underlines an important insight: data are only
representations of reality, you need methodological skills and
domain background to derive knowledge from them - Hannes Werthner,
Vienna University of Technology Roman Egger has accomplished a
difficult but necessary task: make clear how data science can
practically support and foster travel and tourism research and
applications. The book offers a well-taught collection of chapters
giving a comprehensive and deep account of AI and data science for
tourism - Francesco Ricci, Free University of Bozen-Bolzano This
well-structured and easy-to-read book provides a comprehensive
overview of data science in tourism. It contributes largely to the
methodological repository beyond traditional methods. - Rob Law,
University of Macau
This book examines the concepts of open innovation, crowdsourcing
and co-creation from a holistic point of view and analyzes them
considering their suitability to the tourism industry. Methods,
theories and models are discussed and examined regarding their
practical applicability in tourism. The book illustrates the
theoretical mechanisms and principles of Open Innovation,
Crowdsourcing and Co-creation with case studies and best practices
examples. In addition to the scientific target group, the book is a
useful resource for managers of the entire tourism industry. First,
the book presents the theoretical fundamentals and concepts in 11
specific chapters. This basis is then enriched by three parts with
case studies, focusing on information, creation and provision
respectively. Finally in a concluding part the editors sum up the
book and give an outlook on the implications, learnings and future
perspectives of open innovation, crowdsourcing and collaborative
consumption in the tourism industry.
eTourism Case Studies bridges the gap in contemporary literature by
carefully examining marketing and management issues of many
international companies that have successfully implemented eTourism
solutions. Divided into six sections this book explores the newest
developments in this field, introducing and discussing emerging
trends, approaches, models and paradigms, providing visions for the
future of eTourism and supporting discussion and elaboration with
the help of thorough pedagogic aids. With contributions from
leading global experts both from the industry and academia, each
case follows a rigid structure, with features such as bulleted
summaries and review questions, as well as each section having its
own thorough introduction and conclusion written by the editors,
highlighting the key issues and theories. This is the first book of
its kind to bring together cases highlighting best practice and
methods for exploiting ICT in the tourism industry, from
international market leaders.
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.
Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.
With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.
This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.
Table of Contents
Introduction;Hospitality: InterContinental Hotel Group: Dealing with Online Intermediaries; InterContinental Hotel Group: Managing Inventory with HOLIDEX PLUS; Sino Group of Hotels: Handling multi¬property operations; Omena Hotels: Technology towards operational efficiency; Carnival City: Valuating Guests in the gaming Industry; Hotel Sallerhof: Innovations in Interaction; ?Emmantina? and ?Palmyra Beach? Hotels: Distribution for Independent Hotels; Intermediaries: Lastminute.com: From Reservation System to Lifestyle Portal; Expedia.de: Electronic Travel Supermarket; Wotif.com: Last minute selling of distressed accommodation inventory; A2Z Professional Travel Ltd.: Online Travel Agency in Thailand; ITWG: Increasing intermediated flows; Incoming Partners: Integrating operations; Orbis On Line: Internet distribution strategies for a regional hotel group; SideStep: Travel Meta Seach Engine; HolidayCheck: Rendering holiday impressions; TUI: Integrating Destination Information; Cultuzz: Managing eBay as a distribution channel; Amadeus: Evolution of GDS; Amadeus: Global Distribution System's new paradigm; Pegasus Solutions: Providing Interconnectivity; Destination; VisitBritain: Satisfying the online Market dynamics; Spain.info: Towards Stakeholder Network; BonjourQuebec.com: A Vision, a Strategy, a Brand; The Province of Rimini: Communicating with the customer; Tanzania: Extending eTourism Tools utilisation; Tiscover: Destination Management System Pioneer; Feratel Media Technologies: Providing DMS Technology; Transportation; British Airways: Customer enabled interactivity; Kulula.com: Low Cost Carrier & ICTs; Finnair: Innovating Interactivity; Enterprise Rent¬A¬Car: Mainstreaming Distribution; ICT Systems; eCTRL Solutions: Trip@dvice Technology; The Green Card (Targeta Verda): A tourist card for the Balearic Islands; CheckEffect: Benchmarking eMarketing performance; Destimation.com: online solutions for Destination Management Companies; Lufthansa Systems: Dynamic Pricing; TAI (Day Trip Indicator): Measuring Value added in the tourism sector; Tourism Technology: Travel Wholesale Management System; Digital Tourism Assistant: Enquiry Management Solution for Destinations; Mobile systems: Rivertale: Mobile Services for Cruise Ships; LOVO: The Mobile Lifestyle Assistant; Aladdin: A Mobile Destination Management Solution for Incoming Agencies; Conclusion
This book examines the concepts of open innovation, crowdsourcing
and co-creation from a holistic point of view and analyzes them
considering their suitability to the tourism industry. Methods,
theories and models are discussed and examined regarding their
practical applicability in tourism. The book illustrates the
theoretical mechanisms and principles of Open Innovation,
Crowdsourcing and Co-creation with case studies and best practices
examples. In addition to the scientific target group, the book is a
useful resource for managers of the entire tourism industry. First,
the book presents the theoretical fundamentals and concepts in 11
specific chapters. This basis is then enriched by three parts with
case studies, focusing on information, creation and provision
respectively. Finally in a concluding part the editors sum up the
book and give an outlook on the implications, learnings and future
perspectives of open innovation, crowdsourcing and collaborative
consumption in the tourism industry.
Ziel der Autoren ist es, Mechanismen und Prinzipien des Social Webs
im Tourismus aufzuzeigen. Neben den theoretischen Grundlagen erl
utern sie die praktischen Anwendungen und illustrieren das Thema
anhand vieler Best-Practice-Beispiele. Leser erfahren, welche
Bedeutung das Social Web und seine grundlegenden Mechanismen haben,
so dass Internet-Aktivit ten besser geplant und an neue
Entwicklungen angepasst werden k nnen. F r Akteure in der
Tourismusbranche, aber auch Wissenschaftler, die einen Einstieg in
die touristische Praxis des Social Web suchen.
Die Autoren des Sammelbandes stellen die theoretischen Grundlagen
und Konzepte des mTourism vor und evaluieren Applikationen und
Losungen, die fur konkrete Anwendungsfalle entwickelt wurden.
Zahlreiche Fallbeispiele geben analytisch aufbereitet Einblicke in
Systeme, die bereits erfolgreich am Markt etabliert sind."
Proceedings of the ISCONTOUR The aim of the International Student
Conference in Tourism Research (ISCONTOUR) is thus to offer
students a unique platform to present their research and to
establish a mutual knowledge transfer forum for attendees from
academia, industry, government and other organisations. The annual
conference, wich is jointly organised by the IMC University of
Applied Sciences Krems and the Salzburg University of Applied
Sciences, will take place alternatively at the locations Salzburg
and Krems. The conference research chairs are Prof. (FH) Dr. Roman
Egger (Salzburg University of Applied Sciences) and Prof. (FH) Mag.
Christian Maurer (University of Applied Sciences Krems). The target
audience include international students (also PhDs), graduates,
teachers and lecturers from the field of tourism and leisure
management as well as companies and anyone interested in the
conference topic areas. Issues to be covered at the conference
include the following areas within a tourism context: Marketing
& Management Tourism Product Development & Sustainability
Information and Communication Technologies
Ziel der Autoren ist es, Mechanismen und Prinzipien des Social Webs
im Tourismus aufzuzeigen. Neben den theoretischen Grundlagen
erlautern sie die praktischen Anwendungen und illustrieren das
Thema anhand vieler Best-Practice-Beispiele. Leser erfahren, welche
Bedeutung das Social Web und seine grundlegenden Mechanismen haben,
so dass Internet-Aktivitaten besser geplant und an neue
Entwicklungen angepasst werden konnen. Fur Akteure in der
Tourismusbranche, aber auch Wissenschaftler, die einen Einstieg in
die touristische Praxis des Social Web suchen."
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R367
R340
Discovery Miles 3 400
Loot
Nadine Gordimer
Paperback
(2)
R367
R340
Discovery Miles 3 400
|