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When industry giants such as GE, Toyota, and Sharp and investment
firms such as Goldman Sachs are making multi-billion dollar
investments in clean technology, the message is clear. Developing
clean technologies is no longer a social issue championed by
environmentalists: it's a money-making enterprise moving solidly
into the business mainstream. In fact, as the economy faces
unprecedented challenges from high energy prices, resource
shortages, and global environmental and security threats, clean
tech-technologies designed to provide superior performance at a
lower cost while creating significantly less waste than
conventional offerings - promises to be the next engine of economic
growth.In "The Clean Tech Revolution", authors Ron Pernick and
Clint Wilder identify the major forces that have pushed clean tech
from back-to-the-earth utopian dream to its current revolution
among the inner circles of corporate boardrooms, on Wall Street
trading floors, and in government offices around the globe. By
highlighting eight major clean-tech sectors - solar energy, wind
power, biofuels and biomaterials, green buildings, personal
transportation, the smart grid, mobile applications, and water
filtration - they uncover how investors, entrepreneurs, and
individuals can profit from this next wave of technological
innovation.Finally, Pernick and Wilder shine the spotlight on the
winners among technologies, companies, and regions that are likely
to reap the greatest benefits from clean tech - and they show you
why the time to act is now. Groundbreaking and authoritative, this
is the must-read book to understand and profit from the clean
technologies that are reshaping our fast-changing world.
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