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When a great-grandson inherits two aging trunks and a stack of
meticulously detailed journals penned by his great-grandfather, he
sets out to fulfill his great-grandfather's last request: to tell
the story of an incredible life replete with adventure, violence,
and tragedy. The great-grandfather's name is Billy Battles--a man
often trapped and overwhelmed by circumstances beyond his control.
For much of his 100-year-long life Billy is a man missing and
largely unknown to his descendants. His great-grandson is about to
change that. As he works his way through the aging journals and the
other possessions he finds in the battered trunks he uncovers the
truth about his mysterious great-grandfather--a man whose deeds and
misdeeds propelled him on an extraordinary and perilous journey
from the untamed American West to the inscrutable Far East, Latin
America and Europe. As he flips through the pages of the
handwritten journals he learns of Billy's surprising connections to
the Spanish-American War, French Indochina, and revolutions in
Mexico and other Latin American countries. But most of all he
learns that in finding Billy Battles he has also found a long lost
and astonishing link to the past.
The Compelling Saga of One of the World's Oldest
Companies.Combining ancient craftsmanship with modern technology
andmarketing innovations, Japan's Kikkoman Corporation hasquietly
become a $2 billion market leader. The KikkomanChronicles is the
fascinating story of how Kikkoman changedthe course of
international marketing, shrewdly adapting to20th century realities
while never truning their backs oncenturies of tradition; how one
man envisioned the future ofglobal enterprise, spearheading the
first Japanese manufacturing plant of any kind on U.S. soil; and
howgenerations of Mogi family leadership have produced one
oftoday's most formidable global competitors.More than an
authoritative how-to international business, The Kikkoman
Chronicles is the spellbinding story of: Shige Maki, the tough and
resourceful woman who narrowlyescaped the 17th century siege of
Osaka Castle to sow theseeds to today's Kikkoman Corporation.
Kikkoman's survivaland adaptation across more than 300 hyears of
social andpolitical upheaval in Japan. Innovative strategies
Kikkoman has followed to become the world leader in the
productionand marketing of soy sauce - an Asian staple.The Kikkoman
Chronicles is a one-of-a-kind corporatebiography. By combining
anecdotes and stories about Japan'samazing history wth hands-on
tips and recommendations forproven international business success,
Ronald E. Yates hasproduced an entertaining book that should become
required reading for businesspersons and students throughout the
world.
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