The Kikkoman Chronicles - A Global Company with a Japanese Soul (Hardcover, Revised edition)

The Compelling Saga of One of the World's Oldest Companies.Combining ancient craftsmanship with modern technology andmarketing innovations, Japan's Kikkoman Corporation hasquietly become a $2 billion market leader. The KikkomanChronicles is the fascinating story of how Kikkoman changedthe course of international marketing, shrewdly adapting to20th century realities while never truning their backs oncenturies of tradition; how one man envisioned the future ofglobal enterprise, spearheading the first Japanese manufacturing plant of any kind on U.S. soil; and howgenerations of Mogi family leadership have produced one oftoday's most formidable global competitors.More than an authoritative how-to international business, The Kikkoman Chronicles is the spellbinding story of: Shige Maki, the tough and resourceful woman who narrowlyescaped the 17th century siege of Osaka Castle to sow theseeds to today's Kikkoman Corporation. Kikkoman's survivaland adaptation across more than 300 hyears of social andpolitical upheaval in Japan. Innovative strategies Kikkoman has followed to become the world leader in the productionand marketing of soy sauce - an Asian staple.The Kikkoman Chronicles is a one-of-a-kind corporatebiography. By combining anecdotes and stories about Japan'samazing history wth hands-on tips and recommendations forproven international business success, Ronald E. Yates hasproduced an entertaining book that should become required reading for businesspersons and students throughout the world.

General

Imprint:	McGraw-Hill Inc.,US
Country of origin:	United States
Release date:	October 1998
First published:	October 1998
Authors:	Ronald E Yates
Dimensions:	229 x 152 x 17mm (L x W x T)
Format:	Hardcover
Pages:	236
Edition:	Revised edition
ISBN-13:	978-0-07-134736-5
Categories:	Books > Business & Economics > Business & management > General Books > Humanities > History > History of specific subjects > Economic history Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General Books > History > History of specific subjects > Economic history Promotions
LSN:	0-07-134736-4
Barcode:	9780071347365

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