The Compelling Saga of One of the World's Oldest
Companies.Combining ancient craftsmanship with modern technology
andmarketing innovations, Japan's Kikkoman Corporation hasquietly
become a $2 billion market leader. The KikkomanChronicles is the
fascinating story of how Kikkoman changedthe course of
international marketing, shrewdly adapting to20th century realities
while never truning their backs oncenturies of tradition; how one
man envisioned the future ofglobal enterprise, spearheading the
first Japanese manufacturing plant of any kind on U.S. soil; and
howgenerations of Mogi family leadership have produced one
oftoday's most formidable global competitors.More than an
authoritative how-to international business, The Kikkoman
Chronicles is the spellbinding story of: Shige Maki, the tough and
resourceful woman who narrowlyescaped the 17th century siege of
Osaka Castle to sow theseeds to today's Kikkoman Corporation.
Kikkoman's survivaland adaptation across more than 300 hyears of
social andpolitical upheaval in Japan. Innovative strategies
Kikkoman has followed to become the world leader in the
productionand marketing of soy sauce - an Asian staple.The Kikkoman
Chronicles is a one-of-a-kind corporatebiography. By combining
anecdotes and stories about Japan'samazing history wth hands-on
tips and recommendations forproven international business success,
Ronald E. Yates hasproduced an entertaining book that should become
required reading for businesspersons and students throughout the
world.
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