This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

In Renaissance Clothing and the Materials of Memory Jones and Stallybrass argue that the making and transmission of fabrics and clothing were central to the making of Renaissance culture. Their examination explores the role of clothes as forms of memory transmitted from master to servant, from friend to friend, from lover to lover. This book offers a close reading of literary texts, paintings, textiles, theatrical documents, and ephemera to reveal how clothing and textiles were crucial to gender, sexuality, and religion in the Renaissance.

"Professor Jones book uniquely fills a huge hole in gender studies in the Renaissance. Its easy clarity of argument, its scrupulous care for detail, its just plain good story telling, and its theoretical sophistication make it an obvious candidate for the status of standard work." Maureen Quilligan

.." full of fine insights... a fine addition to a growing body of work on Renaissance women writers." Renaissance Quarterly

"In this forceful and perceptive study... Jones has fused gyno- and gender criticism superbly and produced one of the most important works on the European renaissance lyric in this decade." L'Esprit Createur

..". this absorbing study encourages (re)reading, reflection, and debate on the texts in question, and revitalizes and reorients the reader s understanding of the function and potential of early modern love lyric." French Studies

..". an intelligent, persuasive work... " Italica

..". is richly suggestive of the range and variety of women's writing in the early modern period... " Review of English Studies

The Currency of Eros examines women's love lyrics in Renaissance Europe as strategic responses to two cultural systems: early modern gender ideologies and male-authored literary conventions."