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Entrepreneurial Marketing - Global Perspectives (Hardcover) Loot Price: R2,481
Discovery Miles 24 810
Repayment Terms: R233 pm x 12*
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Entrepreneurial Marketing - Global Perspectives (Hardcover): Zubin Sethna, Rosalind Jones, Paul Harrigan

Entrepreneurial Marketing - Global Perspectives (Hardcover)

Zubin Sethna, Rosalind Jones, Paul Harrigan

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Loot Price R2,481 Discovery Miles 24 810 | Repayment Terms: R233 pm x 12*

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This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Release date: July 2013
First published: 2013
Editors: Zubin Sethna • Rosalind Jones • Paul Harrigan
Dimensions: 246 x 174 x 25mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 320
ISBN-13: 978-1-78190-786-3
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-78190-786-2
Barcode: 9781781907863

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