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Misadventures in Entrepreneuring (R) is the brainchild of Gayle
Mann and Lucy-Rose Walker who were personally involved in the
start-up, growth and eventual sale of Entrepreneurial Spark. They
have experienced their own 'misadventures' as well as the many
misadventures of the 4000+ entrepreneurs they have worked with
along the way, most of which were entirely psychological. It
focuses on the psychology of entrepreneuring (R) and how crucial it
is to getting in, and out, of many of the most common
misadventures. Dispelling myths about the daily challenges
entrepreneurs face, and providing reassurance and inspiration,
Misadventures in Entrepreneuring (R) delivers support and guidance
to entrepreneurs of all shapes and sizes through the authors' story
and those of many other entrepreneurs as they cope day to day. If
you feel like your business has taken over your life, if you love
what you do but struggle to juggle all your priorities, if you
sometimes forget what you dreamed of when you started - this book
is for you.
The Four Steps of Public Relations and Marketing are: Publicist,
Media Kit, Marketing Campaigns and Book Promotion Items. The book
is a guide for writers to do the four steps once they publish a
book or what to look for when they hire a professional to do their
Public Relations and Marketing for them. Each chapter break down
each step with a short four step guide at the end of each chapter
showing how to do your own PR and Marketing. Public Relations and
Marketing is the key to becoming a successful writer and is needed
for every genre of book, whether you go through a publishing house
or self publish. There is no way around it, if you want the public
to know you have written a book, you need Public Relations and
Marketing to make that happen.
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