The Four Steps of Public Relations and Marketing are: Publicist,
Media Kit, Marketing Campaigns and Book Promotion Items. The book
is a guide for writers to do the four steps once they publish a
book or what to look for when they hire a professional to do their
Public Relations and Marketing for them. Each chapter break down
each step with a short four step guide at the end of each chapter
showing how to do your own PR and Marketing. Public Relations and
Marketing is the key to becoming a successful writer and is needed
for every genre of book, whether you go through a publishing house
or self publish. There is no way around it, if you want the public
to know you have written a book, you need Public Relations and
Marketing to make that happen.
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