We are told from a young age that we should strive to make the right decisions, but we aren't taught exactly how to do this. Every day, we make over 35,000 decisions in our personal and professional lives. How many of those decisions do we get right? This book will help business executives systematically tackle these 35,000 decisions. Executives are forced to make critical decisions that impact their lives, their employees' lives, and the lives of their customers. Decisions like what products to create, who should be hired, and what divisions to shut down are all commonplace in the executive suite. This book offers three strategies for dealing with decisions: problem-solving techniques, routines, and decision-making frameworks. Each strategy is designed to help readers achieve more clarity, gain time back, and improve the quality of their decisions. The first one focuses on helping readers solve the right problem instead of wasting time on the wrong one. The second strategy helps deal with decisions that need to be made once but can then be executed regularly. The third and final strategy provides a three-step framework for making the most important decisions in their lives. The focus of the author's work is on helping readers use data to make better decisions. This book gives readers the tools to convert the insights they learn from their data into actionable decisions.

We are told from a young age that we should strive to make the right decisions, but we aren't taught exactly how to do this. Every day, we make over 35,000 decisions in our personal and professional lives. How many of those decisions do we get right? This book will help business executives systematically tackle these 35,000 decisions. Executives are forced to make critical decisions that impact their lives, their employees' lives, and the lives of their customers. Decisions like what products to create, who should be hired, and what divisions to shut down are all commonplace in the executive suite. This book offers three strategies for dealing with decisions: problem-solving techniques, routines, and decision-making frameworks. Each strategy is designed to help readers achieve more clarity, gain time back, and improve the quality of their decisions. The first one focuses on helping readers solve the right problem instead of wasting time on the wrong one. The second strategy helps deal with decisions that need to be made once but can then be executed regularly. The third and final strategy provides a three-step framework for making the most important decisions in their lives. The focus of the author's work is on helping readers use data to make better decisions. This book gives readers the tools to convert the insights they learn from their data into actionable decisions.

The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations." This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions. The overall goal of this book is to help readers find actionable insights within their data. For example, I helped one client use data to discover a bug that was preventing over 50% of their users from actually using their product. Another client realized that one of their marketing channels was driving 80% of their sales and were able to decrease their marketing costs by optimizing their campaigns around this channel. These are the types of insights that will be available to all readers after going through this book.