The importance of data doesn't need an introduction or a fancy
pitch deck. Data plays a critical role in helping companies to
better understand their users, beat out their competitors and
breakthrough their growth targets. However, despite significant
investments in their data, most organizations struggle to get much
value from it. According to Forrester, only 38% of senior
executives and decision-makers "have a high level of confidence in
their customer insights and only 33% trust the analytics they
generate from their business operations." This reflects the real
world that I have experienced. In this book, I will help readers
formulate an analytics strategy that works in the real world, show
them how to think about KPIs and help them tackle the problems they
are bound to come across as they try to use data to make better
decisions. The overall goal of this book is to help readers find
actionable insights within their data. For example, I helped one
client use data to discover a bug that was preventing over 50% of
their users from actually using their product. Another client
realized that one of their marketing channels was driving 80% of
their sales and were able to decrease their marketing costs by
optimizing their campaigns around this channel. These are the types
of insights that will be available to all readers after going
through this book.
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