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Strategic Perspective on the Marketing of Information Technologies (Hardcover): Jagdish N Sheth, Gary L. Frazier Strategic Perspective on the Marketing of Information Technologies (Hardcover)
Jagdish N Sheth, Gary L. Frazier; Edited by Ruby Dholakia
R4,123 Discovery Miles 41 230
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This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.

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