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Relationship Marketing in Der Pharmazeutischen Industrie - Vertrauen Und Commitment ALS Erfolgsfaktoren (German, Paperback,... Relationship Marketing in Der Pharmazeutischen Industrie - Vertrauen Und Commitment ALS Erfolgsfaktoren (German, Paperback, 2006 ed.)
Rudiger Witzel; Contributions by Prof Dr Ingo Balderjahn
R2,304 Discovery Miles 23 040
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Auf der Basis empirischer Belege zeigt Rudiger Witzel, dass hohes Relationship Commitment und das Vertrauen des Arztes in ein Unternehmen seine Innovations- und die Weiterempfehlungsbereitschaft hinsichtlich innovativer Medikamente fordern. Eine auf Vertrauen und Relationship Commitment basierende Pharma-Geschaftsbeziehung ist somit ein wesentlicher Erfolgsfaktor des Pharma-Marketing."

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