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Relationship Marketing in Der Pharmazeutischen Industrie - Vertrauen Und Commitment ALS Erfolgsfaktoren (German, Paperback, 2006 ed.) Loot Price: R2,304
Discovery Miles 23 040
Repayment Terms: R216 pm x 12*
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Relationship Marketing in Der Pharmazeutischen Industrie - Vertrauen Und Commitment ALS Erfolgsfaktoren (German, Paperback,...

Relationship Marketing in Der Pharmazeutischen Industrie - Vertrauen Und Commitment ALS Erfolgsfaktoren (German, Paperback, 2006 ed.)

Rudiger Witzel; Contributions by Prof Dr Ingo Balderjahn

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Loot Price R2,304 Discovery Miles 23 040 | Repayment Terms: R216 pm x 12*

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Auf der Basis empirischer Belege zeigt Rudiger Witzel, dass hohes Relationship Commitment und das Vertrauen des Arztes in ein Unternehmen seine Innovations- und die Weiterempfehlungsbereitschaft hinsichtlich innovativer Medikamente fordern. Eine auf Vertrauen und Relationship Commitment basierende Pharma-Geschaftsbeziehung ist somit ein wesentlicher Erfolgsfaktor des Pharma-Marketing."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: July 2006
Authors: Rudiger Witzel
Contributors: Prof Dr Ingo Balderjahn
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback - Trade
Pages: 306
Edition: 2006 ed.
ISBN-13: 978-3-8350-0402-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0402-6
Barcode: 9783835004023

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