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International marketing consultant Russell Miller takes a close,
pragmatic look at the movement to privatization that is sweeping
the important markets of Western and Central Europe, Latin America,
and Asia, and lays out the business opportunities and challenges
that U.S. corporations and others worldwide will find there. He
identifies the market dynamics created by newly privatized
companies, the problems of reaching them, and the approach
strategies that U.S. and other companies would find most
productive, such as the creation of strategic alliances, enterprise
restructurings, expanded technical relationships, and export market
development. He also identifies the methods, objectives, and
locations of leading privatization programs. The result is a rich,
useful study of the vast new markets now opening up worldwide, and
insights into how corporations here and abroad can access them and
benefit from them. Essential reading for top-level executives in
corporations with aspirations abroad, and for their marketing,
strategic planning, and international business development staffs.
During the past decade, thousands of former state-controlled
companies in more than 100 different countries have entered the
private sector. These firms range in size and commercial
significance from small family-owned kiosks in Russia to some of
the largest, most influential corporations in Western and Central
Europe, Latin America, and Asia. Miller provides a comprehensive,
business-oriented perspective on the origin and geographic
expansion of the privatization movement, and describes the methods
that governments use and the objectives they hope to achieve in the
divestment of state assets. He identifies theformative influences
on these new companies, as well as the operating needs created by
the privatization process. Privatization-intensive markets are
examined in relation to their importance, type of companies
involved, and the challenges they present. Miller's book also
discusses alternate methods of market expansion, such as reaching
newly privatized firms through a strategic marketing program. His
book will be essential reading for academicians and graduate
students in international business and world trade, as well as
their practitioner counterparts in corporations and multilateral
development agencies.
Significant sales opportunities exist in newly emerging markets
around the globe--and many of them are missed. Because sales and
marketing executives lack familiarity with the structure of the
markets and the risks of working in them, Miller says, they often
have little understanding of how to enter them. In this unusually
well-researched book by an experienced international marketer,
Miller concentrates on the unique characteristics, opportunities,
and sales methods associated with newly emerging markets. He pays
special attention to economies in transition in the newly
independent states in Russia and the rapidly expanding markets
throughout Eastern Europe. His book will be essential for
organizations contemplating expansion internationally and for
executives and scholars in educational and multilateral
institutions with important interests in understanding new markets
and how to benefit from them.
Miller maintains that because of a lack of familiarity with
developing countries, executives in many organizations perceive
inordinate risk in doing business with them. His book attempts,
therefore, to provide the experience and insights that many
well-trained but internationally inexperienced managers lack. He
defines the typical characteristics of these markets, the factors
that are important to market selection, and ways to reduce
operating risk. Of critical importance is the choice of an
appropriate market entry strategy, and Miller focuses on the
relative merits of different types of foreign representation, plus
the advantages and drawbacks of strategic alliances that involve
direct investment and technology transfers. The result is a timely,
useful, readable volume for sales executives almost anywhere,
certainly for those in companies that have come to understand the
importance of doing business globally.
Together with Consulting Editor Dr. William Rayburn, Guest Editors
Dr. Cynthia Gyamfi-Bannerman and Dr. Russel Miller have curated a
state-of-the-art monograph devoted to Advances in Maternal Fetal
Medicine. They have secured expert authors to submit clinical
reviews for perinatologists. Specific articles are devoted to the
following topics: Advances in delivery management for the preterm
fetus (magnesium sulfate, late-preterm antenatal corticosteroids);
Approaches to stillbirth prevention; Current preterm birth
prevention strategies; Neurological outcomes after fetal therapy
for complicated monochorionic twins; Innovations in fetal
myelomeningocele (fMMC) repair; An update on biologic agents in
pregnancy; Telemedicine in obstetrics; The impact of racial and
socioeconomic disparities on obstetrical outcomes; Opioids use and
misuse in pregnancy; Advances in statewide and national obstetrical
QI collaborations; Optimizing term delivery timing and mode of
delivery; Preeclampsia; E-Z infections can be quite challenging:
Contemporary understanding of Ebola and Zika virus in pregnancy;
and Next-generation genetic testing in obstetrics. Readers will
come away with the evidence-based recommendations they need to
improve patient outcomes.
The true story of the Getty family as featured in the TV series
Trust and the movie All the Money in the World Boardroom battles,
sex, money, drugs, power, crime, tragedy, and family intrigue; at
the centre stands the figure of John Paul Getty, the grandfather,
an eccentric oil billionaire believed to have been the richest man
in the world. Married and divorced five times, he had five sons,
and yet was cheated of his dearest ambition-to found an oil
dynasty. His angelic youngest son died at age twelve after years of
illness. Of the remaining four sons, three proved to be hopeless
businessmen and, one by one, dropped out of Getty Oil. Only one had
the talent to take the helm of the family business, and he was
groomed for the part. And then he killed himself. With his
cherished hopes of a family dynasty crushed, John Paul built a
magnificent museum as a monument for all time to his success. But
money tainted even his philanthropy; the Getty Museum has become
feared for its wealth and ability to pillage the art market. In the
manoeuvering that followed John Paul's death, Getty Oil was sold;
Texaco acquired it for $9.9 billion, the biggest corporate takeover
in history. Award-winning journalist and writer Russell Miller
brings us the extraordinary and often disturbing story of a unique
American family. From the pioneering days in the Oklahoma oil
fields to the bitter struggles over Getty Oil, we follow the rise
and fall of three generations, all cursed with the Midas touch.
Drawing from first-hand interviews, diaries and memoirs of those
involved in the VE Day celebrations in 1945, VE DAY: The People's
Story paints an enthralling picture of a day that marked the end of
the war in Europe and the beginning of a new era. VE Day affected
millions of people in countless ways, and the voices in this book -
from both Britain and abroad, from civilians and service men and
women, from the famous and the not-so-famous - provide a valuable
social picture of the times. Mixed with humour as well as tragedy,
rejoicing as well as sadness, regrets of the past and hopes for the
future, VE Day is an inspiring record of one of the great turning
points in history.
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