This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day. It examines how adverts work and how they affect our daily lives. Chapters explore the techniques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day ... a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. - Parents In Touch

Photos First brings together an inspiring collection of some of the world's most engaging and iconic photographs, spanning the history of photography. Divided into themes of portraits, nature, art and documentary photography, the book tells the stories behind memorable photographs, chosen for the vividness or importance of their subject matter, their pioneering technique or their historic significance. Discover photographs that are shocking, moving, dramatic or manipulative. Find out how the camera can tell a lie but can also reveal extraordinary truths. Included are photographs by Muybridge, Ansel Adams, Hockney, Gursky, Doisneau, Salgado and Martin Parr. Perfect for readers aged 12 and up.