Don't be afraid of the GDPR wolf! How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU. Inside, you'll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business. Find out what constitutes personal data and special category data Gain consent for online and offline marketing Put your Privacy Policy in place Report a data breach before being fined 79% of U.S. businesses haven't figured out how they'll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn't put a plan in place, then GDPR For Dummies is for you.

The Essential Guide to the Most Crucial Challenge Facing Twenty-First Century Human Resources Management "This book offers a practical, realistic approach to keeping the best employees. It draws on good theory and offers excellent advice." —Dave Ulrich, Professor of Business, University of Michigan, and coauthor of Organizational Capability "Business owners who agonize over attracting and retaining employees will find a wealth of information. Suzanne understands how to apply today’s best ideas in human resources management to businesses large and small." —E. Jill Pollock, President, Pollock Consulting Group, Inc., and Chair, Small Business Association of Michigan "A two-year Gallup study found that companies with a positive workforce reported higher profits, productivity, and lower turnover. Every organization would like these results. Suzanne shares her human resources experience and provides hands-on tools for retaining those people who are key to an organization’s success. It is an easy-to-read, practical guide for working with today’s and tomorrow’s employees." —Hunter A. Pickens, President, The Pickens Group, Ltd.