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Islamic Marketing and Branding: Theory and Practice provides a
concise mix of theory, primary research findings and practice that
will engender confidence in both students and practitioners alike
by means of the case study included in each chapter. Through three
main parts (Branding and Corporate Marketing; Religion, Consumption
and Culture; and Strategic Global Orientation), this book provides
readers, from areas across the spectrum covering marketing,
organisational studies, psychology, sociology and communication and
strategy, with theoretical and managerial perspectives on Islamic
marketing and branding. In particular, it addresses: Insights into
branding and corporate marketing in the Islamic context. An
introduction to Islamic consumption and culture, rules and
regulations in brands and consumption in Islamic markets. An
identification of how the strategic global orientation of the
Islamic approach is practised and how it works in different Islamic
countries such as emerging countries. Readers are introduced to a
variety of business and management approaches which, once applied
to their business strategies, will increase their chances of
successful implementation. Addressing both theoretical and
practical insights, this book is essential reading for marketing
and branding scholars and students, as well as CEOs, brand managers
and consultants with an interest in this area.
Islamic Marketing and Branding: Theory and Practice provides a
concise mix of theory, primary research findings and practice that
will engender confidence in both students and practitioners alike
by means of the case study included in each chapter. Through three
main parts (Branding and Corporate Marketing; Religion, Consumption
and Culture; and Strategic Global Orientation), this book provides
readers, from areas across the spectrum covering marketing,
organisational studies, psychology, sociology and communication and
strategy, with theoretical and managerial perspectives on Islamic
marketing and branding. In particular, it addresses: Insights into
branding and corporate marketing in the Islamic context. An
introduction to Islamic consumption and culture, rules and
regulations in brands and consumption in Islamic markets. An
identification of how the strategic global orientation of the
Islamic approach is practised and how it works in different Islamic
countries such as emerging countries. Readers are introduced to a
variety of business and management approaches which, once applied
to their business strategies, will increase their chances of
successful implementation. Addressing both theoretical and
practical insights, this book is essential reading for marketing
and branding scholars and students, as well as CEOs, brand managers
and consultants with an interest in this area.
A strong corporate image has power in a competitive marketplace.
Its influence on reputational value and customer decision-making is
only now beginning to be understood. Interest in corporate branding
is exploding as marketing academics and professionals begin to
realize how it can boost business performance in measurable ways.
For example, it promotes customer patronage without expensive
advertising and raises profitability by enabling companies to
leverage their brand image when buying from particular sources. Yet
there are few empirical studies available to clarify its basic
tenets and fewer still that help us understand corporate branding
in different parts of the world. Existing books focus mainly on
conceptual ideas and real-life examples. Corporate Branding: Areas,
arenas and approaches is a unique take on corporate branding that
provides a global overview through rigorous research of different
geographical areas across industries. An international range of
leading scholars contribute their coverage across three clear
themes: Area: geographical areas across the globe including the UK,
USA, Europe and Asia; Arena: a variety of commercial and
not-for-profit sectors, both B2B and B2C; Approach: methodological
approaches to brand research design, including qualitative,
quantitative, case studies, interpretivistic and social narrative.
These three themes enable the reader to consider corporate branding
from more perspectives and in more ways than any other corporate
branding book. The result is an understanding of this strategically
important, growing subject that cannot be found anywhere else. This
book is an essential read for any branding student or interested
professional.
A strong corporate image has power in a competitive marketplace.
Its influence on reputational value and customer decision-making is
only now beginning to be understood. Interest in corporate branding
is exploding as marketing academics and professionals begin to
realize how it can boost business performance in measurable ways.
For example, it promotes customer patronage without expensive
advertising and raises profitability by enabling companies to
leverage their brand image when buying from particular sources. Yet
there are few empirical studies available to clarify its basic
tenets and fewer still that help us understand corporate branding
in different parts of the world. Existing books focus mainly on
conceptual ideas and real-life examples. Corporate Branding: Areas,
arenas and approaches is a unique take on corporate branding that
provides a global overview through rigorous research of different
geographical areas across industries. An international range of
leading scholars contribute their coverage across three clear
themes: Area: geographical areas across the globe including the UK,
USA, Europe and Asia; Arena: a variety of commercial and
not-for-profit sectors, both B2B and B2C; Approach: methodological
approaches to brand research design, including qualitative,
quantitative, case studies, interpretivistic and social narrative.
These three themes enable the reader to consider corporate branding
from more perspectives and in more ways than any other corporate
branding book. The result is an understanding of this strategically
important, growing subject that cannot be found anywhere else. This
book is an essential read for any branding student or interested
professional.
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