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Islamic Marketing and Branding - Theory and Practice (Paperback)
Loot Price: R1,218
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Islamic Marketing and Branding - Theory and Practice (Paperback)
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Islamic Marketing and Branding: Theory and Practice provides a
concise mix of theory, primary research findings and practice that
will engender confidence in both students and practitioners alike
by means of the case study included in each chapter. Through three
main parts (Branding and Corporate Marketing; Religion, Consumption
and Culture; and Strategic Global Orientation), this book provides
readers, from areas across the spectrum covering marketing,
organisational studies, psychology, sociology and communication and
strategy, with theoretical and managerial perspectives on Islamic
marketing and branding. In particular, it addresses: Insights into
branding and corporate marketing in the Islamic context. An
introduction to Islamic consumption and culture, rules and
regulations in brands and consumption in Islamic markets. An
identification of how the strategic global orientation of the
Islamic approach is practised and how it works in different Islamic
countries such as emerging countries. Readers are introduced to a
variety of business and management approaches which, once applied
to their business strategies, will increase their chances of
successful implementation. Addressing both theoretical and
practical insights, this book is essential reading for marketing
and branding scholars and students, as well as CEOs, brand managers
and consultants with an interest in this area.
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