Win more new business today New business is the lifeblood of every company and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the tallk and closing more deals in no time! Inside * Know your subject * Be an active listener * Make a great first impression * Present solutions * Stay on-brand and on-message * Prospect effectively * Overcome objections * Structure the deal