Introduction to Business Management is a market-leading textbook which is used widely at both universities and universities of technology.

It is an introductory level text which provides a contextual framework of the business environment and topical themes before delving into the management functions in more detail. It also offers a broad overview of the main principles of the business functions, namely operations management, human resource management, marketing management, financial management and purchasing and supply chain management.

The new edition takes into account the changed business environment, including the advances in technology, the impact of Covid, the changing nature of work, the emphasis on sustainable development, and updated legislation. In particular, the chapters on entrepreneurship, the business environment, planning, leading, human resource management, and purchasing and supply management have been updated to reflect the current business world.

What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option?

This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook.

Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.

Multiple-choice Questions for Introduction to Business Management is a valuable tool to help students to better understand business management theory and practice.

The question book covers all aspects of introductory business management courses and is designed to assist students to prepare for examinations. The questions, developed by experienced lecturers, range from standard to very challenging.

The textbook is ideally suited as a companion to Introduction to Business Management.