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Make friends and sell things to people through social media Social
media technology is restlessly inventive, providing thousands of
awesome ways for you to market your business inexpensively and on a
large scale--often directly into the pockets of consumers. But in
the proliferating, ever-changing world of tweets, influencers,
handles, and alerts, it can be hard to know where to begin and then
to evaluate what's actually working for you. In the new edition of
Social Media Marketing for Dummies, leading SMM voices Shiv Singh
and Stephanie Diamond clear away the confusion and show you the
smartest, most effective ways to plan, launch, manage, and assess
your campaigns--and then iterate and optimize for increased
success. Incorporating the latest trends and presented in a
friendly, easily digestible step-by-step style, you'll find the
ultimate blueprint for developing your best SMM strategy. In no
time, you'll find out how to line up with Facebook, Twitter,
Tumblr, and Google, develop a unique and compelling voice, and
influence your key audience all the way to the bank. Choose the
best SMM combination for you Avoid common mistakes and pitfalls
Track your customers from awareness to retention Try out the latest
stuff that really works Whether your organization is large or
small, it simply doesn't pay to be shy. Find your voice, get
social, and chat your way to attracting and keeping new customers
today!
Molecular Methods in Plant Pathology covers methods in
phytopathology at the molecular level, including PCR techniques,
electron microscopy, tissue culturing, and the cloning of
disease-resistant genes. Phytopathologists, botanists,
horticulturists, and anyone working in agriculture will find this a
useful reference on biophysical, biochemical, biomolecular, and
biotechnological methods.
YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on
research by one of the world's largest growth-consulting companies,
New Mega Trends identifies the ten most important global trends
that will define our future, including business models, smart
technology, connectivity and convergence and radical social trends.
New Mega Trends will give you the tools to not only identify and
evaluate these game-changing trends, but also help you to translate
them into market opportunities for your everyday business and
personal life. How will we travel to work in the cities of the
future? Will Zero be the new big thing? How will we stay connected
in the Mega Trends World? Will our Wellness and Well-Being top
business agenda? If you are a leader with a corporate vision, or a
strategic planner within your organization, or just plain curious
about your future, New Mega Trends will provide you with
stimulating stories, startling facts and thought-provoking case
studies that will not only inform your future but entertain you
today.
Constitutional reform is a topic of perennial academic debate,
perhaps now more than ever amid sharp polarization in the
electorate and government. At once a cogent, new contribution to
the scholarly literature and appropriate for American politics and
government students, this book mounts a provocative, nonideological
defense of the US Constitution, directly engaging proposals for
reform and providing a rare systematic argument for continuity: Our
politics may be broken but our system is not. Writing from an
international perspective with an array of fascinating data, the
author draws on theory, law, and history to defend the republican
order under political stress and intellectual challenge.
This book highlights current business practices in the emerging
markets of China, Ghana, India, Kenya, Nigeria and UAE, and
explains how global competition has created a culture of
competitiveness and an era of consumerism. The region-specific
issues, tested theories, and empirical evidence make the book of
value to both researchers and managers.
This book highlights current business practices in the emerging
markets of China, Ghana, India, Kenya, Nigeria and UAE, and
explains how global competition has created a culture of
competitiveness and an era of consumerism. The region-specific
issues, tested theories, and empirical evidence make the book of
value to both researchers and managers.
In recent years many multinational enterprises have increased the
amount of their R and D performed in dispersed locations overseas.
In some cases this aims to provide improved products and processes
for host countries and in others to establish internationally
integrated programmes of more basic work taping into geographically
dispersed sources of scientific expertise. The detailed survey and
interview results reported in this volume provide the basis for a
detailed discussion of issues relating to both parent company
perspectives on such dispersed R and D, and the viewpoints of the
overseas "subsidiary" laboratories performing such work. The issues
covered include, the nature of the work done in overseas
facilities; the specialization of roles in geological R and D;
co-ordination practices; sources of ideas implemented in R and D
programmes; sources of funding in overseas R and D; attitudes to
government policies. Another key concern of the book is to analyse
the consequences of the spread of R and D by MNES for the various
countries in which they operate.
Constitutional reform is a topic of perennial academic debate,
perhaps now more than ever amid sharp polarization in the
electorate and government. At once a cogent, new contribution to
the scholarly literature and appropriate for American politics and
government students, this book mounts a provocative, nonideological
defense of the US Constitution, directly engaging proposals for
reform and providing a rare systematic argument for continuity: Our
politics may be broken but our system is not. Writing from an
international perspective with an array of fascinating data, the
author draws on theory, law, and history to defend the republican
order under political stress and intellectual challenge.
ETHYLENE IN PLANT BIOLOGY Comprehensive resource detailing the role
of ethylene in plant development regulation, gene regulation, root
development, stress tolerance, and more Ethylene in Plant Biology
presents ethylene research from leading laboratories around the
globe to allow readers to gain strong foundational coverage of the
topic and aid in further ethylene research as it pertains to plant
biology. The work covers general ideas as well as more specific and
technical knowledge, detailing the overall role of ethylene in
plant biology as a gaseous plant hormone that has emerged as an
important signaling molecule which regulates several steps of a
plant's life cycle. The ideas covered in the work range from
discovery of ethylene, to its wide roles in plant growth and
development, all the way to niche topics such as stress
acclimation. Written by highly qualified authors in fields directly
related to plant biology and research, the work is divided into 20
chapters, with each chapter covering a specific facet of ethylene
or the interaction between ethylene and plant health. Topics
discussed in the text include: Our current understanding of
ethylene and fruit ripening, plus the role of ethylene in flower
and fruit development Ethylene implications in root development and
crosstalk of ethylene with other phytohormones in plant development
Ethylene as a multitasking regulator of abscission processes and
powerful coordinator of drought responses Mechanisms for ethylene
synthesis and homeostasis in plants, along with ethylene and
phytohormone crosstalk in plant defense Ethylene and metabolic
reprogramming under abiotic stresses, as well as ethylene's
applications in crop improvement For biologists, scientists,
researchers, and policy makers in the agriculture and
pharmaceutical industries, Ethylene in Plant Biology is a key
resource to understand the state of the art in the field and
establish a foundation of knowledge that can power future research
efforts and practical applications.
Plant bioactive compounds are plant-based natural products that
display a variety of pharmacological applications. These bioactive
compounds are important as medicines, pigments and flavorings since
most of the pharmaceutical industries are highly dependent on
medicinal plants and their extraction. The types and concentrations
of bioactive compounds produced by plants are determined by the
species, genotype, physiology, developmental stage and
environmental factors during growth, determining the physiological
adaptive responses employed by various plant taxonomic groups in
coping with the stress and defensive stimuli. In the past two
decades there has been a renewed interest in the study of
conventional aspects such as elicitors and biotic and abiotic
stress factors that influence secondary metabolism during in vitro
and in vivo growth of plants. the application of molecular biology
tools and techniques are facilitating increased understanding of
the signaling processes and pathways involved in the bioactive
compounds production in subcellular, cellular, organ and whole
plant systems during in vivo and in vitro growth, with application
in the metabolic engineering of biosynthetic pathways
intermediates. Biosynthesis and Manipulation of Bioactive compounds
in Medicinal and Aromatic Plants provides a comprehensive
introduction and review of the state-of-the-art biotechnological
tools used in enhancement of bioactive compounds in medicinal and
aromatic plants. Readers will find a systematic overview of
techniques such as Omics, Crisper /Cas9 and RNAi to enhance plant
bioactive contents including various in vitro techniques, hairy
root culture and transgenic technology to enhance plant bioactive
contents using plant tissue culture approaches. The chapters
provide an overview of the role of induced mutation, biotic and
abiotic stress to increase the bioactive contents in plants, plus
the role of endophytes to enhance the contents of plant bioactive
compounds and standard operating procedures using hydroponics
system of cultivation for significant enhancement of bioactive
compounds. This book serves as a single source for researchers
working in plant secondary metabolites and the pharmaceutical
industry.
Is there a gene for autism? Despite a billion-dollar, twenty-year
effort to find out-and the more elusive the answer, the greater the
search seems to become-no single autism gene has been identified.
In Multiple Autisms, Jennifer S. Singh sets out to discover how
autism emerged as a genetic disorder and how this affects those who
study autism and those who live with it. This is the first
sustained analysis of the practices, politics, and meaning of
autism genetics from a scientific, cultural, and social
perspective. In 2004, when Singh began her research, the prevalence
of autism was reported as 1 in 150 children. Ten years later, the
number had jumped to 1 in 100, with the disorder five times more
common in boys than in girls. Meanwhile the diagnosis changed to
"autistic spectrum disorders," and investigations began to focus
more on genomics than genetics, less on single genes than on
hundreds of interacting genes. Multiple Autisms charts this shift
and its consequences through nine years of ethnographic
observations, analysis of scientific and related literatures, and
morethan seventy interviews with autism scientists, parents of
children with autism, and people on the autism spectrum. The book
maps out the social history of parental activism in autism
genetics, the scientific optimism about finding a gene for autism
and the subsequent failure, and the cost in personal and social
terms of viewing and translating autism through a genomic lens. How
is genetic information useful to people living with autism? By
considering this question alongside the scientific and social
issues that autism research raises, Singh's work shows us the true
reach and implications of a genomic gaze.
This book discusses why specific diseases are being targeted for
cell-based retinal therapy, what evidence exists that justifies
optimism for this approach, and what challenges must be managed in
order to bring this technology from the laboratory into routine
clinical practice. There are a number of unanswered questions
(e.g., surgical approach to cell delivery, management of immune
response, optimum cell type to transplant) that very likely are not
going to be answered until human trials are undertaken, but there
is a certain amount of "de-risking" that can be done with
preclinical experimentation. This book is essential reading for
scientists, clinicians, and advanced students in stem cell
research, cell biology, and ophthalmology.
This festschrift honours Prof. Rana P.B. Singh who has dedicated
his life to teaching and conducting research on cultural geography
with a 'dweller Indian perspective'. The book focuses on the
cultural geographies of India, and to an extent that of South Asia.
It is a rich collection of 23 essays on the themes apprised by him,
covering landscapes, religion, heritage, pilgrimage and tourism,
and human settlements.
New Mega Trends predicts the ten trends that will make the greatest
impact to business - and our lives - in the future and offers
practical advice on how to profit from them
Based upon extensive research by one of the world's largest market
research companies and tested with some of the largest Fortune 100
companies, New Mega Trends identifies the ten most important global
trends that will redefine our world by 2020:
E-mobility
Urbanization
Health, wellness and well-being
Social trends
New battlefields
Virtual connected world
Innovating to zero
Value for money business models
Smart is the new Green
From planes to trains
Looking at each of these trends in depth, Singh not only identifies
and evaluates the emerging trends, but also translates these into
opportunities for everyday business and personal life.
New Mega Trends offers a vivid picture of how our working and
personal lives will be changed in the years to come, and with an
understanding of immediate opportunities and threats to everyday
business and personal life.
Invasive alien species are a major threat to biodiversity and
ecosystems throughout the world. In India, a country with three of
the world's most important "biodiversity hotspots," the invasion of
alien plants means risking a national ecological disaster with
major social and economic consequences. Currently there is
insufficient information about invasive alien plants; their
distribution, rate of spread and adaptability to new environments.
This book reveals existing and potential invaders, evaluates the
level of risk they pose to native species and suggests steps to
manage spread and limit damage. Invaluable to policy-makers, this
book is also required reading for researchers of invasive plants
worldwide.
Barack Obama's foreign policy has failed but the American strategic
mind has not yet closed. In After Obama, Robert Singh examines how
and why US influence has weakened and contributed to the erosion of
the world America made, endangering international order and liberal
values. A well-intentioned but naive strategy of engagement has
encouraged US adversaries such as Russia, China and Iran to assert
themselves while allowing Western alliances to fray. But,
challenging claims of an inevitable American decline, Singh argues
that US leadership is a matter of will as much as wallet. Despite
partisan polarization at home and the rise of the rest abroad,
Washington can renew American leadership and, through a New
American Internationalism, pave a path to the restoration of global
order. Timely and provocative, the book offers a powerful critique
of the Obama Doctrine and a call for strategic resolution in place
of 'leading from behind'.
Is there a gene for autism? Despite a billion-dollar, twenty-year
effort to find out-and the more elusive the answer, the greater the
search seems to become-no single autism gene has been identified.
In Multiple Autisms, Jennifer S. Singh sets out to discover how
autism emerged as a genetic disorder and how this affects those who
study autism and those who live with it. This is the first
sustained analysis of the practices, politics, and meaning of
autism genetics from a scientific, cultural, and social
perspective. In 2004, when Singh began her research, the prevalence
of autism was reported as 1 in 150 children. Ten years later, the
number had jumped to 1 in 100, with the disorder five times more
common in boys than in girls. Meanwhile the diagnosis changed to
"autistic spectrum disorders," and investigations began to focus
more on genomics than genetics, less on single genes than on
hundreds of interacting genes. Multiple Autisms charts this shift
and its consequences through nine years of ethnographic
observations, analysis of scientific and related literatures, and
morethan seventy interviews with autism scientists, parents of
children with autism, and people on the autism spectrum. The book
maps out the social history of parental activism in autism
genetics, the scientific optimism about finding a gene for autism
and the subsequent failure, and the cost in personal and social
terms of viewing and translating autism through a genomic lens. How
is genetic information useful to people living with autism? By
considering this question alongside the scientific and social
issues that autism research raises, Singh's work shows us the true
reach and implications of a genomic gaze.
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