Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what's actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns--and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you'll find the ultimate blueprint for developing your best SMM strategy. In no time, you'll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn't pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!

Molecular Methods in Plant Pathology covers methods in phytopathology at the molecular level, including PCR techniques, electron microscopy, tissue culturing, and the cloning of disease-resistant genes. Phytopathologists, botanists, horticulturists, and anyone working in agriculture will find this a useful reference on biophysical, biochemical, biomolecular, and biotechnological methods.

YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence and radical social trends. New Mega Trends will give you the tools to not only identify and evaluate these game-changing trends, but also help you to translate them into market opportunities for your everyday business and personal life. How will we travel to work in the cities of the future? Will Zero be the new big thing? How will we stay connected in the Mega Trends World? Will our Wellness and Well-Being top business agenda? If you are a leader with a corporate vision, or a strategic planner within your organization, or just plain curious about your future, New Mega Trends will provide you with stimulating stories, startling facts and thought-provoking case studies that will not only inform your future but entertain you today.

Constitutional reform is a topic of perennial academic debate, perhaps now more than ever amid sharp polarization in the electorate and government. At once a cogent, new contribution to the scholarly literature and appropriate for American politics and government students, this book mounts a provocative, nonideological defense of the US Constitution, directly engaging proposals for reform and providing a rare systematic argument for continuity: Our politics may be broken but our system is not. Writing from an international perspective with an array of fascinating data, the author draws on theory, law, and history to defend the republican order under political stress and intellectual challenge.

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

In recent years many multinational enterprises have increased the amount of their R and D performed in dispersed locations overseas. In some cases this aims to provide improved products and processes for host countries and in others to establish internationally integrated programmes of more basic work taping into geographically dispersed sources of scientific expertise. The detailed survey and interview results reported in this volume provide the basis for a detailed discussion of issues relating to both parent company perspectives on such dispersed R and D, and the viewpoints of the overseas "subsidiary" laboratories performing such work. The issues covered include, the nature of the work done in overseas facilities; the specialization of roles in geological R and D; co-ordination practices; sources of ideas implemented in R and D programmes; sources of funding in overseas R and D; attitudes to government policies. Another key concern of the book is to analyse the consequences of the spread of R and D by MNES for the various countries in which they operate.

Constitutional reform is a topic of perennial academic debate, perhaps now more than ever amid sharp polarization in the electorate and government. At once a cogent, new contribution to the scholarly literature and appropriate for American politics and government students, this book mounts a provocative, nonideological defense of the US Constitution, directly engaging proposals for reform and providing a rare systematic argument for continuity: Our politics may be broken but our system is not. Writing from an international perspective with an array of fascinating data, the author draws on theory, law, and history to defend the republican order under political stress and intellectual challenge.

Plant bioactive compounds are plant-based natural products that display a variety of pharmacological applications. These bioactive compounds are important as medicines, pigments and flavorings since most of the pharmaceutical industries are highly dependent on medicinal plants and their extraction. The types and concentrations of bioactive compounds produced by plants are determined by the species, genotype, physiology, developmental stage and environmental factors during growth, determining the physiological adaptive responses employed by various plant taxonomic groups in coping with the stress and defensive stimuli. In the past two decades there has been a renewed interest in the study of conventional aspects such as elicitors and biotic and abiotic stress factors that influence secondary metabolism during in vitro and in vivo growth of plants. the application of molecular biology tools and techniques are facilitating increased understanding of the signaling processes and pathways involved in the bioactive compounds production in subcellular, cellular, organ and whole plant systems during in vivo and in vitro growth, with application in the metabolic engineering of biosynthetic pathways intermediates. Biosynthesis and Manipulation of Bioactive compounds in Medicinal and Aromatic Plants provides a comprehensive introduction and review of the state-of-the-art biotechnological tools used in enhancement of bioactive compounds in medicinal and aromatic plants. Readers will find a systematic overview of techniques such as Omics, Crisper /Cas9 and RNAi to enhance plant bioactive contents including various in vitro techniques, hairy root culture and transgenic technology to enhance plant bioactive contents using plant tissue culture approaches. The chapters provide an overview of the role of induced mutation, biotic and abiotic stress to increase the bioactive contents in plants, plus the role of endophytes to enhance the contents of plant bioactive compounds and standard operating procedures using hydroponics system of cultivation for significant enhancement of bioactive compounds. This book serves as a single source for researchers working in plant secondary metabolites and the pharmaceutical industry.

Is there a gene for autism? Despite a billion-dollar, twenty-year effort to find out-and the more elusive the answer, the greater the search seems to become-no single autism gene has been identified. In Multiple Autisms, Jennifer S. Singh sets out to discover how autism emerged as a genetic disorder and how this affects those who study autism and those who live with it. This is the first sustained analysis of the practices, politics, and meaning of autism genetics from a scientific, cultural, and social perspective. In 2004, when Singh began her research, the prevalence of autism was reported as 1 in 150 children. Ten years later, the number had jumped to 1 in 100, with the disorder five times more common in boys than in girls. Meanwhile the diagnosis changed to "autistic spectrum disorders," and investigations began to focus more on genomics than genetics, less on single genes than on hundreds of interacting genes. Multiple Autisms charts this shift and its consequences through nine years of ethnographic observations, analysis of scientific and related literatures, and morethan seventy interviews with autism scientists, parents of children with autism, and people on the autism spectrum. The book maps out the social history of parental activism in autism genetics, the scientific optimism about finding a gene for autism and the subsequent failure, and the cost in personal and social terms of viewing and translating autism through a genomic lens. How is genetic information useful to people living with autism? By considering this question alongside the scientific and social issues that autism research raises, Singh's work shows us the true reach and implications of a genomic gaze.

ETHYLENE IN PLANT BIOLOGY Comprehensive resource detailing the role of ethylene in plant development regulation, gene regulation, root development, stress tolerance, and more Ethylene in Plant Biology presents ethylene research from leading laboratories around the globe to allow readers to gain strong foundational coverage of the topic and aid in further ethylene research as it pertains to plant biology. The work covers general ideas as well as more specific and technical knowledge, detailing the overall role of ethylene in plant biology as a gaseous plant hormone that has emerged as an important signaling molecule which regulates several steps of a plant's life cycle. The ideas covered in the work range from discovery of ethylene, to its wide roles in plant growth and development, all the way to niche topics such as stress acclimation. Written by highly qualified authors in fields directly related to plant biology and research, the work is divided into 20 chapters, with each chapter covering a specific facet of ethylene or the interaction between ethylene and plant health. Topics discussed in the text include: Our current understanding of ethylene and fruit ripening, plus the role of ethylene in flower and fruit development Ethylene implications in root development and crosstalk of ethylene with other phytohormones in plant development Ethylene as a multitasking regulator of abscission processes and powerful coordinator of drought responses Mechanisms for ethylene synthesis and homeostasis in plants, along with ethylene and phytohormone crosstalk in plant defense Ethylene and metabolic reprogramming under abiotic stresses, as well as ethylene's applications in crop improvement For biologists, scientists, researchers, and policy makers in the agriculture and pharmaceutical industries, Ethylene in Plant Biology is a key resource to understand the state of the art in the field and establish a foundation of knowledge that can power future research efforts and practical applications.

This book discusses why specific diseases are being targeted for cell-based retinal therapy, what evidence exists that justifies optimism for this approach, and what challenges must be managed in order to bring this technology from the laboratory into routine clinical practice. There are a number of unanswered questions (e.g., surgical approach to cell delivery, management of immune response, optimum cell type to transplant) that very likely are not going to be answered until human trials are undertaken, but there is a certain amount of "de-risking" that can be done with preclinical experimentation. This book is essential reading for scientists, clinicians, and advanced students in stem cell research, cell biology, and ophthalmology.

This festschrift honours Prof. Rana P.B. Singh who has dedicated his life to teaching and conducting research on cultural geography with a 'dweller Indian perspective'. The book focuses on the cultural geographies of India, and to an extent that of South Asia. It is a rich collection of 23 essays on the themes apprised by him, covering landscapes, religion, heritage, pilgrimage and tourism, and human settlements.

New Mega Trends predicts the ten trends that will make the greatest impact to business - and our lives - in the future and offers practical advice on how to profit from them
Based upon extensive research by one of the world's largest market research companies and tested with some of the largest Fortune 100 companies, New Mega Trends identifies the ten most important global trends that will redefine our world by 2020:
E-mobility
Urbanization
Health, wellness and well-being
Social trends
New battlefields
Virtual connected world
Innovating to zero
Value for money business models
Smart is the new Green
From planes to trains
Looking at each of these trends in depth, Singh not only identifies and evaluates the emerging trends, but also translates these into opportunities for everyday business and personal life.
New Mega Trends offers a vivid picture of how our working and personal lives will be changed in the years to come, and with an understanding of immediate opportunities and threats to everyday business and personal life.

Invasive alien species are a major threat to biodiversity and ecosystems throughout the world. In India, a country with three of the world's most important "biodiversity hotspots," the invasion of alien plants means risking a national ecological disaster with major social and economic consequences. Currently there is insufficient information about invasive alien plants; their distribution, rate of spread and adaptability to new environments. This book reveals existing and potential invaders, evaluates the level of risk they pose to native species and suggests steps to manage spread and limit damage. Invaluable to policy-makers, this book is also required reading for researchers of invasive plants worldwide.

Barack Obama's foreign policy has failed but the American strategic mind has not yet closed. In After Obama, Robert Singh examines how and why US influence has weakened and contributed to the erosion of the world America made, endangering international order and liberal values. A well-intentioned but naive strategy of engagement has encouraged US adversaries such as Russia, China and Iran to assert themselves while allowing Western alliances to fray. But, challenging claims of an inevitable American decline, Singh argues that US leadership is a matter of will as much as wallet. Despite partisan polarization at home and the rise of the rest abroad, Washington can renew American leadership and, through a New American Internationalism, pave a path to the restoration of global order. Timely and provocative, the book offers a powerful critique of the Obama Doctrine and a call for strategic resolution in place of 'leading from behind'.

Is there a gene for autism? Despite a billion-dollar, twenty-year effort to find out-and the more elusive the answer, the greater the search seems to become-no single autism gene has been identified. In Multiple Autisms, Jennifer S. Singh sets out to discover how autism emerged as a genetic disorder and how this affects those who study autism and those who live with it. This is the first sustained analysis of the practices, politics, and meaning of autism genetics from a scientific, cultural, and social perspective. In 2004, when Singh began her research, the prevalence of autism was reported as 1 in 150 children. Ten years later, the number had jumped to 1 in 100, with the disorder five times more common in boys than in girls. Meanwhile the diagnosis changed to "autistic spectrum disorders," and investigations began to focus more on genomics than genetics, less on single genes than on hundreds of interacting genes. Multiple Autisms charts this shift and its consequences through nine years of ethnographic observations, analysis of scientific and related literatures, and morethan seventy interviews with autism scientists, parents of children with autism, and people on the autism spectrum. The book maps out the social history of parental activism in autism genetics, the scientific optimism about finding a gene for autism and the subsequent failure, and the cost in personal and social terms of viewing and translating autism through a genomic lens. How is genetic information useful to people living with autism? By considering this question alongside the scientific and social issues that autism research raises, Singh's work shows us the true reach and implications of a genomic gaze.