The surge in technological transformation affects all business model phases over many industries. Emerging technologies provide new avenues for industries to increase their competitive advantage and enhance economic progression. Blockchain technology's ability to build an open and trustworthy network model seems to promote shared IT-based networks in banking, insurance, and other similar industries. The adoption of blockchain in the banking and insurance industry is developing rapidly. Applications, Challenges, and Opportunities of Blockchain Technology in Banking and Insurance explores how blockchain technologies optimize and integrate the transactions and operations in association with access to information and reduction in communication costs and negligible data transfer errors. It includes studies on various banking and insurance industries intending to use blockchain technology to make transactions convenient, simple, and safe. Covering topics such as cryptocurrency, digital transformation, and small and medium-sized enterprises, this premier reference source is an essential resource for policymakers, government officials, students and educators of higher education, libraries, banking managers, insurance professionals, researchers, and academicians.

Digitalization of Higher Education using Cloud Computing: Implications, Risk, and Challenges provides an insight into the latest technology and tools being used to explore learning in Higher Educational Institutions (HEIs). Cloud computing, being an up-and-coming technology, integrates with academia and industry, thereby enhancing the quality of education. The opportunities and challenges faced by HEIs in recent times due to technological disruptions have forced both academia and industry to realign their strategies for survival and growth. With the acceleration of cloud computing in higher education, it has now become imperative for educators to constantly upskill and reskill in order to meet the requirements of the future of work, particularly in the digital age. Technological advancement is an unstoppable wave and the lack of relevant skills to handle the disruptions in higher education will become a huge challenge if not addressed promptly. This is the new phase of Education 4.0 where HEIs are aligning themselves using cloud computing implications, and thus are preparing both faculties and students to embrace the changes happening in the teaching and learning processes. This book focuses on multi-faceted strategies to be adopted by HEIs to deal with the emerging issues related to teaching-learning processes using cloud computing, technological interventions, curriculum overhaul, experiential learning, multi-disciplinary approaches, and continuous innovations and digitalization. The book offers comprehensive coverage of many academic areas, with the most essential topics including: * Pedagogies in digital education using a cloud environment * Risks and challenges in cloud platforms for teaching and learning * Collaborative and group learning in a cloud environment * Enhancing quality of education using e-learning methodologies The sections in this book are "Cloud Enabled Digitalization of Higher Education" and "Innovations and Applications of Digitalization of Higher Education: A Cloud Perspective". The book will be useful for undergraduates, graduates, academicians, scholars, and policy makers. It will help readers acquire skills for a smooth transition from face-to-face teaching to cloud-based teaching.

Provides insights from experienced academicians on the digitalization of education Discusses how to enhance the quality of education in higher education institutes Covers how to transform the traditional education to digital education Presents the latest tools being used to conduct contactless classes, assessment, tracking performance, providing feedback, and carrying out assignments and projects. Offers the ability to be able to learn the latest on virtual classrooms and laboratories.

The importance of marketing in the Indian economy continues to grow day by day. With the rise in income of people in general, the overall demand for all types of goods has gone up. This has led to an increase in production of various types of consumer goods. The success or failure of a business now depends upon how effectively selling functions are performed. What is now needed is the intensive cultivation of sales to ensure proper utilisation of the productive capacities and to generate full employment. This needs accurate, factual information reasonably complete and timely, rather than hunches and guesswork, in making selling decisions. Hence, today sales and distribution has assumed an important place as an effective management tool for marketers. This book discusses the various Theories and Principles of sales and distribution in the context of Indian products and market, from a practical and result-oriented standpoint. It is designed to serve as a textbook for the Marketing students in Indian Universities and Management Institutes. Case methodology has now become a very popular technique for teaching the students how to handle business issues in various functional areas. For analysing various cases, the student would require the help of concepts, precepts, tools and techniques. In broader terms, case studies involve both problem diagnosing and then taking a decision in the light of various facts of cases. Therefore, case studies have been inserted in this book to give students an intimate insight into actual business situations. Although, primarily meant for the students, this book will, nonetheless, enable the practising managers to systematize and improve their selling skills.

The surge in technological transformation affects all business model phases over many industries. Emerging technologies provide new avenues for industries to increase their competitive advantage and enhance economic progression. Blockchain technology's ability to build an open and trustworthy network model seems to promote shared IT-based networks in banking, insurance, and other similar industries. The adoption of blockchain in the banking and insurance industry is developing rapidly. Applications, Challenges, and Opportunities of Blockchain Technology in Banking and Insurance explores how blockchain technologies optimize and integrate the transactions and operations in association with access to information and reduction in communication costs and negligible data transfer errors. It includes studies on various banking and insurance industries intending to use blockchain technology to make transactions convenient, simple, and safe. Covering topics such as cryptocurrency, digital transformation, and small and medium-sized enterprises, this premier reference source is an essential resource for policymakers, government officials, students and educators of higher education, libraries, banking managers, insurance professionals, researchers, and academicians.

Marketing is a dynamic field and marketing profession has to be innovator to understand the pulse of consumers and develop the strategies to serve them better and provide delight to them. For retaining the consumer. The marketing fundamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects. Effective managers know that firm success comes from identifying required tasks. Assigning tasks according to achieve shared purposes. The present book has been conceptualized and designed with an objective to provide meaningful insight in to the case studies in Marketing Management.

chapter opening cases; real life practical applications; useful internet websites; practical problems; coverage of SPSS